China Paradigms

In this China Paradigm, Matthieu David interviews Julien Delerue founder and CEO of 1000Meetings, a platform building a bridge between event venues and clients. We learn about the MICE industry in China (meetings, incentives, conferences and exhibitions), and how the company aggregates clients both on the demand and supply side. Currently, 1000Meetings has 16,000 hotels in its database and 1,000 as members. Highlights of this interview include: 8:15 Building a software solution 8:30 How the company uses a bidding pricing system 11:10 How he developed a volume of clients and hotels 12:40 How the company is expanding outside of China 13:10 How does the membership work, and how does the company profit when clients use the service for free 19:10 Why the company prefers to acquire clients offline vs. online 26:40 Parameters that are taken into account when finding MICE venues 44:20 Why Julien decided to go to China, and how a backpacking trip to China turned into a 14-year stay and a business 46:30 How did Julie

Matthieu David interviews Kevin Yu, CEO and founder of SideChef, a cooking app revolutionizing the way of cooking in China and the US. SideChef currently has around 15000 recipes available on it's APP, but is also working on smart kitchens where you can buy groceries and turn on your oven without leaving the recipe page of the APP. Highlights of this episode include: - The unique business model of SideChef that is profitable while users don't have to pay a dime - How SideChef grew a partnership with a tech giant like Amazon starting from a Linkedin message - The difference between smart kitchen partners in the US and China - How a failed Kickstarter named Chip ended up serving as a demo for their smart kitchen idea - How design thinking translates into team management More on SideChef: https://www.sidechef.com/ ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with tr

As a thought leader, Ashley Galina Dudarenok is known among the China entrepreneurship community for her bright personality, strong social media presence and her Amazon bestseller book, 'Unlocking the World's Largest E-Market'. After starting her China adventures in Chong Qing at the age of 18, she currently runs two businesses in Hong Kong, Alarice and ChoZan, both focusing on China market strategy specifically eCommerce and social media platforms. Matthieu David-Experton interviews Ashley in this episode of China Paradigm, covering a wide range of topics important for entrepreneurs to understand not only for their business but for their own personal branding. Topics of this podcast include: - How Ashley started her companies in Hong Kong - How she became a thought leader with the help of a personal coach - Recommendations on how to write a book - Which social media platforms she has found the most useful for becoming an influential thought leader - Why social media is especially important in China - Misco

Matthieu David interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience of fitness to Shanghai. In this podcast we learn about the business model and how Move Shanghai makes profit and collaborates with venues, why this model is effective in China where the fitness industry is not yet mature, and Tom's take on why China is a good place for tech entrepreneurship. ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to su

Matthieu David-Experton interviews Martin Papp, CEO and founder of PAPP'S TEA, a contemporary tea brand based in Beijing dedicated to be THE premium tea brand for healthy trendsetting lifestyles. With products ranging from loose leaf tea leaves and bags to kombucha, Martin Papp has found that China was lacking a fun tea brand. Martin started the company in 2014 with zero capital, zero connections, and zero clients now has an annual revenue of 1 million USD. Highlights of this episode include: - How the company went from 0 clients to 85 in a few years - The value of a niche market in China - How 'too many' SKUs ended up being an advantage over competitors - How to find and work with out of country factories - What to look for when finding factories - How to adapt to the pace of Chinese clients - How much the initial investment was, and how to find investors - The challenges of marketing kombucha in China, considering that it is originally from China but not commercially marketed. - How Martin conducted key

In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEO and SEM in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: - Who needs SEO and who doesn't? - What the different types of clients of the Gentlemen Marketing Agency, and what types of strategies they need - Baidu vs. Google SEO - How to drive a sizable amount of traffic cross-border - Why Chinese consumers don't trust ads and what to do about it - Why KOL marketing is a must in China - What measures must be taken to detect fake KOLs More on Gentlemen Marketing Agency: https://www.youtube.com/channel/UCCnwDWfIKhPYHcNaPcThogA ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 c

In this episode of China Paradigm, Matthieu David-Experton interviews Annie Guo, CEO and founder of Silkpay, a company assisting European stores in setting up the infrastructure to accept payments from WeChat pay and Alipay. In this episode we learn the following: - The business model of Silkpay and the strategy behind it - Why it is complicated for foreign brands to use QR codes, and how to use them - What taxes apply in China for cross-border e-commerce & understanding the new tax laws in 2019 - Why the Chinese government has lowered taxes for foreign brands, and their incentives behind the new policy - Regulations and logistics for industries like food and beverage, cosmetics, etc. - One pricing tactic that foreign brands should implement to attract more Chinese consumers - How has the yellow jacket protest affected Chinese tourism in France More on Silkpay: https://www.silkpay.eu/ ====================================================== This podcast is sponsored by daxue consulting, a strategic research

In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL and livestreamer. Today we learn about Lauren's insights as a foreign KOL, how live streaming in China works, how to build trust between KOLs and clients, and what are the unique benefits of Xiaohongshu vs. Douyin vs. live streaming. ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting fir

Matthieu David-Experton interviews Dmitry Shklyar, founder and CEO of Eastidea, a company that represents tech companies in the Chinese market. This episode explores how Eastidea assists tech companies with delivering their products to their targeted audience. Dmitry Shklyar explains how important it is to have relevant content that engages Chinese consumers and how to successfully deliver that content. ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technolog

Matthieu David interviews Louis Houdart, group CEO and founder of Creative Capital. In this episode, we learn how to put a soul into a brand, what is the difference between a brand and a retailer, how to attract Chinese clients, Louis elaborates on the examples of Zara, Louis Vuitton, and InnisFree to describe what makes a brand have a soul. Creative Capital creates, revitalizes, adapts and revives brands, not only creating a brand, but a culture. ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning

Matthieu David interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China's marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can better understand KOLs and KOL marketing to provide vaulable content to Chinese consumers. To put it simply, Elijah Whaley and his company PARKLU are the KOLs of KOL marketing in China! ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese mar

Matthieu David interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China's e-commerce scene. This episode zeros in on XiaoHongShu, a growing e-commerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how to initiate first customer contact with Chinese consumers. ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as t

Matthieu David interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how Pauline has made incredible SEO success on Google, how she is localizing her brand and product to China, and some insight in CV differences between China and the west. ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read mo

In this episode of China Paradigms, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful loyalty programs in China.

In this episode of China paradigms, daxue consulting CEO, Matthieu David interviews CEO and founder of ATIOM, Matthew Spriegel. ATIOM is a platform that utilizes the method of microlearning to engage your workforce, anytime, anywhere. In this podcast, we learn about Matthew's experience with China Accelerator and how customized training content paired with microlearning and competition can effectively create team building. ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Stephane Torck, the President and CEO of Asian Markets Development Company LTD, about his experience advising and supporting companies in penetrating China’s markets. Torck explains how he took over a not profitable 80-store company and made it profitable and how he helped the brand Cache Cache increase their number of stores from 200 to 1000. We also learn what it means for an organization when the China branch becomes larger than the global brand and how stores and e-commerce are interconnected in fast fashion. Torck expands on his experience introducing brands to low-tier cities and partnering with local distributors and franchises. We learn what advantages are in store for brands who go directly to second-tier cities, thereby disproving the idea that going through Shanghai is necessary for foreign brands success. Finally, we learn the key success and failure factors of introducing brands to China.

In this episode of China paradigms, Matthieu David interviews Sebastien Gaudin, the CEO, and co-founder of The CareVoice. The CareVoice is a health insurance tech company which uses a SAAS (software as a service) business model to make hospitals and clinics more customer-centric. Learn how Gaudin aligns the interests across many communities like health, tech, and entrepreneurs, how he is leveraging AI technology, and he explains the differences between health tech in the west and in China.

In this episode of China paradigm, Matthieu David interviews Florent Bonnefoy, founder of Bonnefoy + Partners, about his 10 years of experience in the food-related business in greater China. Bonnefoy + Partners works with food entrepreneurs across China mainland, Hong Kong, Japan, Singapore and South Korea on new venture concept development, brand growth and experience design. In the video, Bonnefoy explains the following: What are the five criterion that can earn restaurants a Michelin star. Are there really only eight types of Chinese cuisines, or is it more complicated than that? How has Chinese people’s flavour preferences evolved from the 90’s until now? What are the success and failure factors in running a food business in China? In China, does good ingredients necessarily have to be imported, and what are the fest practices to select ingredients? When helping entrepreneurs develop their food businesses, what three elements you work on?

In this episode of China paradigm, Matthieu David interviews Thomas Meyer, co-founder of Mobile Now Group. Thomas teaches us how businesses can keep up in China’s rapidly changing economy, the best social commerce practices to do on WeChat, and some advice on getting to a good agreement with co-founding partners. Mobile Now Group has the practical goal of helping companies build the best apps and responsive websites out there. They provide guidance, assistance and direction to you at each stage of your mobilisation strategy, including game consultancy, UI design and UX design.

Matthieu David interviews Peng Li, the business director and partner of Merger-Link. Peng Li sold a dozen restaurants for 45 million USD in China and valuing each restaurant at 2-3 million USD. Peng Li, co-founder of Merger -Link has the SaaS solution for you to source the right deals in China with synergies for your business.