China Paradigms

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Stephane Torck, the President and CEO of Asian Markets Development Company LTD, about his experience advising and supporting companies in penetrating China’s markets. Torck explains how he took over a not profitable 80-store company and made it profitable and how he helped the brand Cache Cache increase their number of stores from 200 to 1000. We also learn what it means for an organization when the China branch becomes larger than the global brand and how stores and e-commerce are interconnected in fast fashion. Torck expands on his experience introducing brands to low-tier cities and partnering with local distributors and franchises. We learn what advantages are in store for brands who go directly to second-tier cities, thereby disproving the idea that going through Shanghai is necessary for foreign brands success. Finally, we learn the key success and failure factors of introducing brands to China.