China Paradigms

In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEO and SEM in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: - Who needs SEO and who doesn't? - What the different types of clients of the Gentlemen Marketing Agency, and what types of strategies they need - Baidu vs. Google SEO - How to drive a sizable amount of traffic cross-border - Why Chinese consumers don't trust ads and what to do about it - Why KOL marketing is a must in China - What measures must be taken to detect fake KOLs More on Gentlemen Marketing Agency: https://www.youtube.com/channel/UCCnwDWfIKhPYHcNaPcThogA ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 c