China Paradigms

In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL and livestreamer. Today we learn about Lauren's insights as a foreign KOL, how live streaming in China works, how to build trust between KOLs and clients, and what are the unique benefits of Xiaohongshu vs. Douyin vs. live streaming. ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting fir