China Paradigms

In this China Paradigm, Matthieu David interviews Julien Delerue founder and CEO of 1000Meetings, a platform building a bridge between event venues and clients. We learn about the MICE industry in China (meetings, incentives, conferences and exhibitions), and how the company aggregates clients both on the demand and supply side. Currently, 1000Meetings has 16,000 hotels in its database and 1,000 as members. Highlights of this interview include: 8:15 Building a software solution 8:30 How the company uses a bidding pricing system 11:10 How he developed a volume of clients and hotels 12:40 How the company is expanding outside of China 13:10 How does the membership work, and how does the company profit when clients use the service for free 19:10 Why the company prefers to acquire clients offline vs. online 26:40 Parameters that are taken into account when finding MICE venues 44:20 Why Julien decided to go to China, and how a backpacking trip to China turned into a 14-year stay and a business 46:30 How did Julie