Spm Podcast |marketing And Social Media Tips For The Restaurant And Pizza Industry

Episode #26 Sean Bullock of Smoking Monkey Pizza In today's episode I talk with Sean Bullock of Smoking Monkey Pizza. Sean and his wife are relative new to this pizza entrepreneur journey. Starting out in corporate america they have always wanted to get into the restaurant business. They thought about opening other types of restaurants but with the ideas for what they wanted to do the pizza industry was a perfect fit. Sean and his wife have a unique way of doing business. Listen in as I ask Sean how he got into and continues to grow in a non-traditional way. Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts. Give the show a quick review please Free Audio Book! I love listening to audio books while I work it helps me get through the day and learn some great new ideas.  Now with our special promo from Audible you can get a free audio book and a 30 day free trial too. Just go to Audible.com and sign up for your 30 day free trial What To Listen For: Why Sean and his Wife began in this

Growing in 2015 with Pizza Man Dan Dan Collier known as Pizza Man Dan joins me in today's episode. Dan started in this business working for a franchise called Rustys in California. Dan talks with me about what it's like to build and grow a successful pizza business in this era. Dan and I talk about how he finds and keeps young employees as well as give them en opportunity to grow with him. We also discuss how Dan uses social media to market his business and what he thought social media when it first came around ( funny story here) What We Discuss: How Dan got started in this business How Dan finds and keeps good employees Why he uses a call center to take all his orders The 2 different types of employees needed to run a successful pizza business Why Dan believes in social media A group Dan suggests joining for any pizza entrepreneur to market better The #1 tip Dan gives to anyone looking to get into or grow in this business Mentioned in This Episode: Pizza Man Dan's website Pizza Man Dan on Facebook Pizza

Episode #24 Cherry Pick Prices  Dave Desantis of CherryPickPrices.com joins me in this episode to talk about his software that helps restaurant owners find the best possible prices for a particular item. Cherry Pick Prices is designed to organize your product prices and tell you which one of your purveyors has the best price for that item on that particular week. Dave tells us how his software works and who is the perfect candidate for using this product. What to listen for: Why Dave came up with the idea for Cherry Pick Prices How Cherry Pick Prices works What it takes to get started with cherry How this product can help you Who is this software perfect for Links From This Episode: Cherry Pick Prices Website Cherry Pick Prices on Facebook Follow Cherry on Twitter Get  free Demo of Cherry Thanks For Listening Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com  A Big Thank Yo

Russ Yeager of Old Town Pizza In today's episode I got a chance to talk with Russ Yeager of Old Town Pizza in CA. Russ is the co-owner and marketing director for Old Town Pizza. He is responsible for all the design work for the website, social media sites as well as all marketing materials used inside the stores. Russ has been with the company in 2009 years starting as the marketing director on a "let's see how it goes" basis and has turned that into becoming part owner in this family owned business. What to Listen For: How Russ joined the company What Russ' role was originally  What he did for marketing when he started Why it's important to have a consistent brand message Why they have separate Facebook page for each location Why they have a weekly meeting for all the locations Why they start every employee as a busser to start Why Russ believes you need to find peoples talents then fins a position for them Russ' #1 tip for anyone looking to get into or grow in the pizza industry Mentioned in the Show: Ol

Episode #21 with Bob Bentz of ATS Mobile This is an episode that I think we need to pay attention to. Mobile marketing is really something you will need to pay attention to if you are not already.  Google is focusing on mobile and if you look at your anylitics i'm sure you have noticed that your visitors are coming more from mobile than ever before. When I first thought of mobile marketing, I was thinking about text message marketing.  In this episode with Bob Bentz we go over what else to consider when it comes to mobile marketing and many other ways it can help grow your business. Barb who works as the Digital Mobile Marketing Strategist joins us a well to talk about they use social media for their clients to grow the mobile marketing.   Give the show a quick review please Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts   What to Listen For: What is mobile marketing Why mobile is so important toady What are the different aspects ob a mobile marketing strategy  How to rank hig

Cory Medd of Two Guys Pizza In Today's episode I talk with Cory Medd of Two Guys Pizza in Canada. Two guys pizza was named best pizza Canada in 2012 and continues to grow and expand the brand.    In this episode Cory talks about how was named best pizza in Canada and also how ho got on Canada's version of Diners Drive Ins and Dives. Going to the Las Vega pizza expo also taught him a lot through attending seminars and just meeting and talking with other business owners to learn what they did to grow their business. It was a great conversation and I hope that you can take something out of this interview to help you grow your own business and really move forward.   What to Listen For: How Cory started Two Guys Pizza How he learned to run the business What he learned from going to network at pizza events How he got on the Food Network of Canada Why he entered competitions for pizza What's his inline stategy for marketing Why he still uses the phonebook for advertising What's next for Two Guys Pizza Mentioned in

Sean Brauser Founder of PizzaFire In today's episode I talk with Sean Brasuer who is the founder of Romeo's Pizza as well as Pizza Fire in based out of Ohio.  Sean is the definition of a pizza entrepreneuer who doesn't look at his busines as a job but looks at is a a business. He knows that in order to grow the company he has to find ans train great people and give them an oportunity. We talk about how he does this and how he went from being burnt out in his first attempt at pizza entrepreneurship to where he is today. What to Listen For: How Sean got started in this business Why his first attempt was a success but he wasn't happy with it Why Sean decided to be in this business His strategy for future growth His surprising fact on how he finds his team His marketing strategy for his new concept Why his marketing strategy is different for PizzaFire How he targets specific demographics for his adds How he got invited to Facebook to learn about marketing His #1 tip for anyone looking to grow their business Lin

Eric Shepherd Otto Pizza Portland Great talk today with Eric Shepherd of Otto Pizza. Eric is the director of marketing and communications and has been with the company for the last 3 years. Eric met Mike (The co-owner) at a writing class and became friends and stayed in touch over the years. With the growth of Otto they needed to find someone with a marketing and digital background to help organize and communicate with their customers. Eric helped them organize all their social and marketing efforts and their online reputation into one brand.  Believe it or not before he started Otto had 5 locations and none of them were linked with any email or P.O.S. system amazing to think about that with today's tech.  What to Listen For: How Eric got started with Otto How Eric organized Otto's marketing strategy  What role was Eric filling when he started and why What system they use to stay organized How involved are Anthony & Mike at this point in the business What P.O.S system do they use What email service they

Sameer Shah of Smart Flour Foods and a look at Pizza Consumers Today I have Sameer Shah from Smart Flour Foods, and they just conducted and interesting study with Jason Dorsey and the Center for Generational Kenetics. If your not familiar with smart flour foods we had Sameer on a few months ago to talk about what they do. In this research report they studied consumer attitudes and purchasing behavior relative to pizza. I know what your thinking, sounds confusing, but Sameer does a great job of explaining it in this podcast. Sameer explains what they uncovered this report and also some interesting facts that will surprise you about the pizza consumer.  What to Listen For: Who is a real pizza lover What is a millennials  Why they conducted this study What was the most surprising finding about this study How do millennials shop and consume data Why millennials are not purchasing like the baby boomers Why you should focus on being personal   Mentioned in This Episode: Smart Flour Foods Jason Dorsey  Smart Flou

Mary Brown of Spicy Pie Pizza In this episode I got a chance to talk with Mary Brown the marketing director for Spicy Pie Pizza. Mary started as the marketing director in 2012 and has run all of there marketing with a small team for the last 3 years. Spicy Pie Pizza is a fast growing company in North Dakota and currently has 6 locations with more scheduled to open in the near future. They use a variety of new marketing ideas as well as tried and true ones to keep there customers engaged and informed of what's new with there business. Lot's of great information shared by Mary in this episode, so I hope you enjoy and get some great ideas that you can use in your business. What to listen for: How the company grew to 6 locations with more coming How they grew there facebook page to over 21k fans Why they decided to consolidate their marketing How they gather emails When is the best time to send e-mail What is a facebook pixel How they run re-targeting ads  What is a look-a-like audience What is there #1 marketin

 Michael LaMarca of Master Pizza I am, and have always been fascinated with what it takes to grow from an individual operator and turn that into a thriving franchise. I would always ask myself.... How do they find employees? What is the process, where do you start? How do you know if your ready? What would a day be like if we owned 5 stores? Today I talked with Michael LaMarca of Master Pizza in the Cleveland Ohio area. I finally got to ask some of those questions to someone who is actually doing it, and doing it well. I hope you enjoy this episode with Michael, and I hope that you get some of your questions answered as well. What to Listen For: How did Michael get started. How did he grow is first location. What marketing does he use. Why he decides to take Master Pizza into the franchising model. What obstacles he faced in their growth. How he spends his time managing the business. Why you need a Great website and what it can do for you. Why opportunity is the best motivator Links From The Show: Master

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show. Twitter: https://twitter.com/Irvingmedia Facebook: https://www.facebook.com/Smart-Pizza-Marketing Google+: https://plus.google.com/+Smartpizzamarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message

Today I talked with Shawn Rendazzo of Detroit Style Pizza Co.  Shawn has created a name for himself by putting Detroit style pizza on he map. Taking over a pizzeria after teaming up with his mom in 1997 and learning how to run a business by trial and error. Shawn decided to take his business serious and started to read about business and reach out to people who have been successful and learn from what they have done to build a successful business. He talks a lot about having systems and the need to get out and network with other business people to grow and scale your business. What to Listen For: Started as a delivery driver with no goal of owning his own shop Why his first 8 years in he business were a lot harder than hey needed to be why its important to network What he would do if he were starting today all over again Why is important o think like a business person and how to How to change your mindset for success in this business Why systems are the only way you'll be able o grow for he long term Links

Content Marketing Quick Start Guide On Monday I got a chance to talk with Marcus Sheridan of the Saleslion.com and we discussed how he grew his pool company business to nearly out of business to the most trafficked pool website in the world. He discussed the " You ask We Answer" philosophy of answering questions from his customers in the form of blog posts to help with common questions he was getting asked over and over again. In this quick tip episode I help you get started with this same content marketing strategy that Marcus employed. If you do this on a consistent basis you will see your website traffic increase over dramatically the next 3-6 months.  In This Episode: How to get ideas to start your content marketing train moving Where to get ideas from How your customers will do it for you How to use Facebook to gather ideas How to get other local business to help with content Links From This Show: Rivers Pools and Spas Episode #11 with Marcus Sheridan   Thanks For Listening Thank you for taking the t

Content Marketing with Marcus Sheridan This week I get to chat with Marcus Sheriden "The Sales Lion" . Marcus is a super smart guy who started in the marketing world with his fiberglass pool company River Pools and Spa out of Virginia. He tells us how his pool company hit a really rough patch to the point where he almost lost his entire business and had to lay off his whole team, and in a last ditch effort decided to take to answering questions he got asled all the time from customers. With this method now called content marketing. Marcus built his website into the most visited pool website in the country and saved his business. He now has a website and podcast over at www.thesaleslion.com where he talks and teaches all about content and inbound marketing. Go listen and visit his website he's a great guy and you'll learn a ton.   What to Listen For: How he almost went out of business and what he did about it. Why he decided to start with content marketing. What exactly is content marketing? Is content market

Twitter Tips For Your Business In this weeks Quick tip Friday episode I give you a tip about how to use twitter for your business. I am sure that everyone has tried twitter once or twice and found that it is a lot of work.  Using Twitter Search If you use it as a distribution tool it can seem like you never get any traction with your audience and that's because your using it as a talking tool and you really need to look at it as a listening tool.  What I mean by this is use twitter.com/search to find who is talking about your business or service and start a conversation with them. Use it as a way to find out what people are saying about you or the product you provide an talk with them. Twitter Lists Twitter list are a great way to segment people you follow (or not follow) into categories so you can easily organize them. It is very effective to separate your followers to easily go back and share or curate content for later sharing. You can create a private or public list, Private ones only you can see and publ

Today I got the chance to sit down and talk with 4 time world pizza champion Michael Shepherd. If you are familiar with any pizza trade magazines or show then you have definitely heard Michael's name before. We talk about how he went from talking over a failing pizzeria to becoming a 4-time world pizza champion and where he thinks this industry is headed. He also tells us how his first trip to Italy to compete he place 49th out of 50 yikes. and what made him go back to try again and what happened when he did (hint it's in the title). Get ready to hear tons of great information and take notes to try out some of his ideas yourself. Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show. Twitter: https://twitter.com/Irvingmedia Facebook: https://www.facebook.com/Smart-Pizza-Marketing Google+: https://plus.google.com/+Smartpizzamarketing   Please leave your rating and review   --- Send in a voice message: https://podcasters.spotify.com/p

In today's quick tip episode I want to give you 4 tips that if used will dramatically improve your emails. When I say improve your e-mails I mean improve your open rates, click throughs and get people to look forward to getting your emails not get e-mail burnout because you send the same e-mail over and over again pushing your product every time. Every ones says  "the money is in the list" and this is true, but if you are horrible at creating emails that are not relevant to your customers I don't care how many people you get on your list it wont make you any more money.  You want your customers to get your e-mail and look forward to reading it. Ask yourself this, would you look forward to reading your own emails that you have been sending out? Is it something that you would open and read every single time and look forward to them? If you answered yes and honestly yes! not kinda or I think so it must be a hell yes! If you did e-mail me immediately I want to work with you. But... If you didn't say hell yes! Thi

What marketing strategies are working in social media Today I talked with Jenna Gross who is the CMO over at Moving Targets. She runs the social media marketing for the business but she started from the beginning working directly with pizzeria owners and she shares how you can use social media as well as direct mail to grow your business. We also talk a little about some things that aren't working so well right now and why it's important to focus on one thing at a time and not try to do everything all at once. Jenna has been with the company for a long time and started with them managing social media accounts for their customers before moving on to manage all the social media for Moving Targets as a company.  What to Listen For: Whats working in social media. Is direct mail still effective. What works best for direct mail. How to use Facebook adds to create a new audience. Why focusing on using one social media site at a time is best. Which social media site is worth skipping. Mentioned in Show Moving Targ

The 80/20 Principle Applied to your Business In today's quick tip episode I want you to focus on the 80/20 principle. The 80/20 principle is a way to look at your efforts whatever you are doing and asking, where are your results coming from? I would be willing to bet that 80% of your results coming from 20% of your effort. Are they? You can apply this to any aspect of your business and most likely it will apply.  Today, take a look at the different areas of your business and apply it and see for yourself.  Test them on these areas: All your marketing (whats bringing in the best return) Your hourly sales (what hours are 80% of your sales coming in?) Your menu (what items make up 80% of your sales) Daily sales (what days make up the majority of your weekly sales) The next step is to start the process of focusing all your efforts on the 20% and eliminating the 80% that is wasting your time and resources. More Information: 80/20 principle by Perry Marshall (book) 80/20 principle (audio book) Thanks for listen