Spm Podcast |marketing And Social Media Tips For The Restaurant And Pizza Industry

Eric Shepherd Otto Pizza Portland Great talk today with Eric Shepherd of Otto Pizza. Eric is the director of marketing and communications and has been with the company for the last 3 years. Eric met Mike (The co-owner) at a writing class and became friends and stayed in touch over the years. With the growth of Otto they needed to find someone with a marketing and digital background to help organize and communicate with their customers. Eric helped them organize all their social and marketing efforts and their online reputation into one brand.  Believe it or not before he started Otto had 5 locations and none of them were linked with any email or P.O.S. system amazing to think about that with today's tech.  What to Listen For: How Eric got started with Otto How Eric organized Otto's marketing strategy  What role was Eric filling when he started and why What system they use to stay organized How involved are Anthony & Mike at this point in the business What P.O.S system do they use What email service they