Spm Podcast |marketing And Social Media Tips For The Restaurant And Pizza Industry

Content Marketing with Marcus Sheridan This week I get to chat with Marcus Sheriden "The Sales Lion" . Marcus is a super smart guy who started in the marketing world with his fiberglass pool company River Pools and Spa out of Virginia. He tells us how his pool company hit a really rough patch to the point where he almost lost his entire business and had to lay off his whole team, and in a last ditch effort decided to take to answering questions he got asled all the time from customers. With this method now called content marketing. Marcus built his website into the most visited pool website in the country and saved his business. He now has a website and podcast over at www.thesaleslion.com where he talks and teaches all about content and inbound marketing. Go listen and visit his website he's a great guy and you'll learn a ton.   What to Listen For: How he almost went out of business and what he did about it. Why he decided to start with content marketing. What exactly is content marketing? Is content market