Spm Podcast |marketing And Social Media Tips For The Restaurant And Pizza Industry

I highly recommend checking out this great book by Seth Godin. It’s a quick read and worth the time you’ll invest . Hey, you might even be able to figure out if you’re just in the dip, or it’s time to quit or pivot. Get a free audio version of this book Get the hard copy of this book (not free) Join our Mastermind Group Check out other great business books Thanks For Listening Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com  Like us on Facebook too for updates and interesting marketing articles Leave us a quick Review If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing. --- Send in a voice message: https://podcasters.spotify.com

Thanks For Listening Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com  Like us on Facebook too for updates and interesting marketing articles Leave us a quick Review If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.   "The way to get started is to quit talking and begin doing." Smart Pizza Marketing   Join our mastermind group: www.smartpizzamarketing.com/mastermind   Lets Connect Website: SmartPizzaMarketing.com Twitter: smartpizzamarketing.com/twitter Facebook: smartpizzamarketing.com/facebook LinkedIn: smartpizzamarketing.com/linkedIn Instagram: instagram.com/smartpizzamarketing/   --- Send in a voice message: https://

Get a free copy of this audio book here Thanks For Listening Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com  Like us on Facebook too for updates and interesting marketing articles Leave us a quick Review If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message

Thanks For Listening Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com  Like us on Facebook too for updates and interesting marketing articles Leave us a quick Review If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.     Forza Pizza with Alberto DeCicco Forza Pizza, a website created by Alberto DeCicco where pizzeria owners or pizza connisiuers can view and add your own photos and information about pizzerias all over the world with out the annoyance of written reviews.  Alberto grew up in the pizza world and became passionate about taking photos of all the different styles of pizzas in the places he visited. This eventually led him

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Smart Pizza Marketing   Join our mastermind group: www.smartpizzamarketing.com/mastermind   Lets Connect Website: SmartPizzaMarketing.com Twitter: smartpizzamarketing.com/twitter Facebook: smartpizzamarketing.com/facebook LinkedIn: smartpizzamarketing.com/linkedIn Instagram: instagram.com/smartpizzamarketing/ Crush It by Gary Vaynerchuk Gary Vaynerchuk is the poster boy for a small business that has leveraged passion, product, social media to stimulate incredible business growth and community around his brand… Gary joined and built “Wine Library” through his family liquor store and grew the business from 3 to 60 million using the new age marketing strategies detailed in this book. Keep in mind, that this book was written in 2009 so some things have changed however, the overall message remains the same. The real take away message from this book is that in the “new age” of life (with social media and just the way people consume information in general), there are opportunities everywhere to not only do what yo

Smart Pizza Marketing   Join our mastermind group: www.smartpizzamarketing.com/mastermind   Lets Connect Website: SmartPizzaMarketing.com Twitter: smartpizzamarketing.com/twitter Facebook: smartpizzamarketing.com/facebook LinkedIn: smartpizzamarketing.com/linkedIn Instagram: instagram.com/smartpizzamarketing/ Why Mastermind Groups Are Great To Grow Your Business What is a mastermind?  Well described by Napoleon Hill in the book, “Think and grow Rich” it is “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”. Masterminding in a group environment with piers sharing the same goals as you will propel your business much faster than doing it all alone. It’s a place to come together and work through challenging problems that you are currently facing or share ideas to help grow. Some of the benefits of joining a mastermind group: Surround yourself with like minded people with similar goals Learn how to build your business Accountability Fo

Smart Pizza Marketing   Join our mastermind group: www.smartpizzamarketing.com/mastermind   Lets Connect Website: SmartPizzaMarketing.com Twitter: smartpizzamarketing.com/twitter Facebook: smartpizzamarketing.com/facebook LinkedIn: smartpizzamarketing.com/linkedIn Instagram: instagram.com/smartpizzamarketing/ 5 Locations in Virginia, Tony DiSilvestro of YNot Italian YNot Italian, located near Virginia beach, has 5 locations and 350 employees. The journey first began way back in 1993…  Tony grew up in the pizza business and after moving to Virginia from New Jersey, began the hunt to open his first restaurant. After 2 long years of searching he finally found the perfect spot and quickly realized that he wanted to make sure that everything in the restaurant had a system and treat the business like a franchise.  Now with 5 locations and 350 employees, Tony has built a tremendous business using social media and technology to reach existing and new customers. What to Listen For: How Tony got started in the busin

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Get your free Audio Book  Ric Gruber of Bricks Wood Fired Pizza and Cafe Ric had taken a family trip to California when they discovered delicious wood fired pizza. His father, who had experience in the restaurant business wanted to bring that style of pizza back to his hometown in Chicago. The family opened the first location of Bricks Wood Fired Pizza and Cafe 2011. Ric grew up making pizza at Bricks while continuing his education in college and is now the general counsel for the restaurant.  Brick’s Wood Fired Pizza is a Neapolitan style pizzeria but they also serve salads, soups and sandwiches.  What to Listen For: Why Ric and his family wanted to bring Neapolitan pizza to Chicago Why they needed to move locations within the first year When was it time to open location #2 Funny story about how they moved out of location #1 What they look for when opening a new location What company Brick’s is using for online ordering  Brick’s email system  Where to put your opt-in for the best opt-in rates How and why th

Is Direct Mail Marketing Still Working? Bryan Mull is the digital marketing guy over at Mail Shark but don’t let that title fool you. Bryan is also heavily involved with their direct mail campaigns for their many clients. I wanted to have someone on the show that works in direct mail everyday and really knows what’s currently going on in the market. I understand after talking with so many successful pizza entrepreneurs, that direct mail is still a big part of their marketing efforts. With all the technology and social media sites available, restaurant owners can become overwhelmed. They tend to start and stop many different avenues. Even with everything digitally available to you, there is still a need to get information into your customers actual mailbox and not just the mailbox they carry in their pocket. Bryan and I go over what’s working with mailing campaigns and he also gives us some tips to make the campaigns we may be already doing, work even better. What to Listen For: How to get started with direct

Give the show a quick review please Join Me: Website: SmartPizzaMarketing.com Twitter: http://www.smartpizzamarketing.com/twitter Facebook: http://www.smartpizzamarketing.com/facebook LinkedIn: http://www.smartpizzamarketing.com/linkedIn Dave Sommers of Mad Mushroom Pizza Dave Sommers Co-Owner of Mad Mushrooms in Kentucky and Indiana joins me today. Dave and his partner own 4 locations, 2 in Indiana and 2 in Kentucky. Dave was a manager with Mad Mushrooms and always thought he would become a percentage partner in the business, but when the owners wanted out completely Dave decided to partner with someone and buy 50% of the business. What to Listen For: How Dave got into the pizza business How they organize locations spread pretty far apart How they organize their staff What's working in marketing for Mad Mushroom How they find great employees and the program they use What's the training process like as a new employee How working working with the new generation is changing Dave's one piece of advice  Ment

Leave us a quick Review :) Pizza Togos Scott Heise  Scott is the Owner of Pizza Tugos in Ocean City Maryland. Scott has been in the business for most of his life. As the operator of a seasonal business Scott has to manage a the difference between being extremly busy in the summer to not so busy in the winter.  Scott loves talking pizza and he gives some great tips inside this episode. He has a unique business that is almost like opening a new store every summer. Scott say's he has 2 seasons summer, and getting ready for summer.  It's important to have a process for hiring, running, and finding good employees and Scott and I talk about just that in this episode. What to Listen For: How to manage a seasonal business A great place to find help from overseas Scott's #1 tip for newbies Why Scott suggests finding someone to manage your social media What's working for Scott marketing wise Why they use a call center for all stores How to open a new store every summer, or at least feel like it Mentioned In This Epis

Give the show a quick review please Join Me: Website: SmartPizzaMarketing.com Twitter: http://www.smartpizzamarketing.com/twitter Facebook: http://www.smartpizzamarketing.com/facebook LinkedIn: http://www.smartpizzamarketing.com/linkedIn Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts What to listen for: How Nick started in the pizza industry What was Nick's purpose from the start Why Nick brought in an outside consultant to help him How they keep their employee turnover to under 5% in the second restaurant Why you need to invest in training  How to mix up your interview process The one piece of advice Nick would give someone starting out Mentioned in the Episode : Nicks Book: Slice of the Pie Nick's Website: http://www.nicksarillo.com/ Nick on Twiiter: https://twitter.com/NickSarillo Nick on LinkedIn: https://www.linkedin.com/in/nickfsarillo Nick on Facebook: Nick's Facebook Page Thanks For Listening Thank you for taking the time to listen to this episode. I hope that you

Marla Topliff President of Rosati's Pizza Review the show here Website: SmartPizzaMarketing.com Twitter: http://www.smartpizzamarketing.com/twitter Facebook: http://www.smartpizzamarketing.com/facebook LinkedIn: http://www.smartpizzamarketing.com/linkedIn Marla Topliff is the president of Rosati's pizza. Marla is also the Chairman of the National Restaurant Association Pizzeria Industry Council which was started to help answer questions for pizzeria owners. As President Marla is in charge of overseeing the tremendous growth of Rosati's Pizza.  In this episode Marla shares great information on the current state of the pizza industry as well as what she sees in the future. So many things happening today in the pizza marketing world.  Marla and I discuss some trends and some ideas for what Rosati's is currently doing as well as some things they are looking to do in the future. What to Listen For: How Marla got started with Rosati's Pizza How Marla wasn't even in the food business before Rosati's What Marla's

Brad Corbin of Sloopys Sports Cafe Brad started at Sloopys Sports Cafe12 years ago just working his way through school. After working there for a few years and thinking about finding a new path, an opportunity caem up to buy in. Brad has now owned that location for 6 years and recently opened a second location. In Sloopys second location Brad partnered with an employee who wanted an opportunity to grow and be a partner in the business. What to Listen For: How Brad got started What made Brad want to get into this business How he found his second location What type of marketing Brad is starting to get results with A cool place Brad finds really good help His point of sale system The one piece of advice Brad would give anyone looking to get into or grow in this business Mentioned In This Episode Sloopy's Website : http://sloopyspizza.com/ Sloopy's Facebook : https://www.facebook.com/SloopysSportsCafe Sloopy's Twitter : https://twitter.com/sloopyspizza Point Of Success : https://www.pointofsuccess.com/ CIEE : 

Give the show a quick review please Join Me: Website: SmartPizzaMarketing.com Twitter: http://www.smartpizzamarketing.com/twitter Facebook: http://www.smartpizzamarketing.com/facebook LinkedIn: http://www.smartpizzamarketing.com/linkedIn Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts   How to Build The Right Team and Company Culture Mike Ganino is speaker, trainer and coach who travels around the country and teaches how to build a great company culture. Mike specializes in helping companies or small businesses build a great team using methods that he has perfected over the course of working with many companies and brands. In this episode, Mike and I discuss ways in which you can look at your business and company in the new era. Mike gives us tips and suggestions we can use to find and train great people to propel your business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message

Zack Toth and Chris Brown of Benny Marzanos Zack and Chris are graduates of Virginia Tech. They both went out after graduating and got "real" jobs but decided to come back to Virginian and open a late night slice shop.  The location they found was a camera store that they turned into their first location.  After the first football season (Virginia Tech) they had a really good first half a year and immediately started to look for a second location to grow their business. They knew they had a simple concept and that was the plan from the beginning. Make it scalable but easy to manage. Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts. Give the show a quick review please   What to Listen For: Why they opened their first shop Why they looked to expand only after 4 months How they manage a fast growing business The systems they use to organize multiple business How they manage their hiring  How they organize their store Managers The systems they use for tracking each store Great idea t