Word-of-mouse-podcast

Click Here for WOMB Downloadable pdf file How Can You Elevate YOUR Business In The Eyes of Current & Potential Customers? Hold onto your socks, or toes; whichever is easily accessible. This strategy is going to surprise you.  AND because only the tiniest percentage of businesses commit to this, it is another, very powerful, strategy to set your business apart from others in your industry, develop raving fans, and loyal customers!  So let’s get started. You’ve heard from your family, friends, acquaintances, strangers—a good 1000+ times, if you’ve heard it once,  references to ‘gifts that keep on giving.’  Quite probably, this quote could reference both positive and negative examples.  This use is all positive. I am not talking about free reports as an enticement for a prospect to provide their email address, etc.  I’m not even talking about a “value added” bonus, which you might include with a product, service or information product. Here, I am talking about another powerful opportunity to be of service to

 Click Here for Downloadable pdf file of WOMB8 Once Upon a—Business—Time . . . Adding ‘story’ to your marketing message, is the next level for “upgrading” your “Secret Sauce.” What does “story” have to do with business . . .? Everything! Writing your marketing content as a story, speaking to your target audience through story, helps your customer, or prospective customer, identify with what’s being said in your marketing message. It translates into “your company has what they need.” It improves how your prospect “bonds” with you. Additionally, story multiplies the possibility that your prospect will remember your marketing message! Your customers and potential customers want to hear that someone cares about them and what they need. They want to hear from someone who has ‘walked a mile in their shoes; or just know that they are listening to someone who knows what it is that they (the target audience) want. If you want your message to do more than get through that ‘white noise’ of 30,000 per day market

Click here for WOMB7 Show Notes as a downloadable pdf Imagine prospective customers searching for answers to their questions or solutions to their problems—those questions or problems that have to do with the products/services your business offers. Then imagine, that among the best results from their online search are a blog post, an article, a how-to video, or Frequently Asked Question (FAQ) which was posted on YOUR website. And when they reach for that answer, it is you, your business, providing the answer to their question. What would that be worth to you? As a business owner, this is the result you want from your marketing efforts--to be the solution to your prospective customers needs. Now, for the question . . . IS that currently the result of your marketing efforts? Are the new, and return, visitors to your Website / your blog, individuals who need the products, or services, your business provides? Or, if your business is a 'brick and mortar' store and you do not have an online presence--do new visito

Click here for Show Notes as a Downloadable pdf When the content of your marketing messages is focused on the needs and problems of your target audience with information and keywords important to these prospects, your buiness message is far more likely to be found during online searches. It is also more likely to be remembered, whether it was seen online or offline, because you are speaking to your prospective customer rather than pushing your business at them. No one likes to be “sold,” but most everyone likes to buy things they want. Customer-focused messages transform your marketing into customer magnets! A Step-by-Step ‘Base’ Recipe to YOUR “Secret Sauce” for Customer-Focused Messages Write all your marketing messages content from the perspective of your target audience—online and offline. Talk to your prospects, not at them. Carefully review all marketing messages to make certain they contain words and phrases that your target audience would use when searching for what they want. Caution: be certain y

WOMB4 Show Notes as a Downloadable pdf A Social Media Marketing Example: Business Goes From Zero to Hero in 24 Hours I’ll share with you a great example of one customer’s huge problem with a company, which transformed into an amazing “save” for the business because that company utilized social media channels and actively participated in those channels. This is a true story, shared at a marketing conference I attended: a bride-to-be orders her wedding dress online from a business in New York. Her wedding dress arrives but there is a problem with the dress—it is not the exact dress she ordered. Our bride-to-be is distraught. The time difference prevents her from being able to call the business directly when she discovers the problem. Even if she does talk to them, returning the dress for a replacement won’t help her. She lives in South Africa. Shipping the dress already took two weeks, and she doesn’t have two more weeks to wait. Her wedding is sooner than that. Our bride shares her angst on the business’ Fac

 WOMB5 Show Notes as a Downloadable pdf   Status Quo Marketing: Messages With No “Secret Sauce” There exist tons upon tons of marketing in our world: in print, in display ads, and on the Internet. Almost all of it focuses on the companies which are doing the marketing; meaning, the marketing messages are about how Company X: is #4 in their overall industry, the best of their industry in their home state or county, have this or that award for [fill in the blank], or even have been in business since Christopher Columbus landed in the New World. These ads are also focusing on the products and/or services they offer, including their features and benefits. You may be thinking, “Well, of course! The business needs to state their standing in their industry. If they are highly recognized, have a long legacy of being in business, or display testimonials from satisfied customers—if they can. That’s what inspires confidence in potential customers. So these potential customers choose that business over another competing

WOMB3 Show Notes as a Downloadable pdf   Social media ushered a quantum leap change in the manner and speed at which people can share their opinions. And that speed is mind-boggling! But it's important to remember that word of mouth marketing can be positive or negative. You cannot control word of mouth marketing, you can only influence it. People can, and will, ‘sing your praises’ in social media when they are delighted with your products, services, and treatment of them during their purchase. However, one unfortunate feature of our human nature is that we tend to share our negative experiences more readily than our positive ones. No doubt, you realize that you must serve your customers well, for positive word of mouth and word of MOUSE to happen, continue, and to spread. Demonstrate your integrity to your customers with the information you provide to them and your target audience. Don't ever try to scam your target audience. Any bad content you create will be out there forever unless you pull it down. Kee

 WOMB2 Show Notes as a Downloadable pdf Word of mouth marketing has been around for millennia.  No doubt, even before the use of “money” as we know it. When ‘currency’ was just the trading of goods or services, there was word of mouth marketing. Word of mouth marketing has always been a best friend of business owners.  Let's say, your business takes care of a new customer, we’ll call him Brandon.  Brandon is especially happy with your product or service and shares his positive experience with his wife, his parents, and his brother.  A few weeks later, he also talks to someone he overhears at the hardware store, needing that same product or service. Brandon’s hardware store acquaintance comes to you, asking that you take care of him as you took care of Brandon.  At a later point in time, another new customer comes in.  When you ask how they heard about you, they admit hearing about your work from their wife, whose friend’s husband talked about how happy he was with the product or service your business provid

WOMB1 Show Notes as Downloadable pdf NEW Book Word of MOUSE - Today's Word of Mouth Marketing:  How to Use Social Media in Small Business for Take-it-to-the-BANK Results Available on Amazon on 11/12/13. That's Tuesday, Nov. 12 Online Book Launching Party 11/12/13, 1-3 PM Pacific Standard Time Amazon purchases on 11/12/13 get FREE social media marketing consultation for their business   Welcome to episode one of the Word of MOUSE Blog Show; an introduction to our show. I'm your host, Viver Israel, Founder and Chief Marketing Strategist of MIYPmarketing. That's M-I-Y-P as in Money in Your Pocket Marketing. What if . . . the customers / clients who need what you do in your business came flocking to your storefront, or Website? What difference would that make in your life? What difference would that make in your finances? What would your business look like if that happened? Does this sound like a fantasy, because it’s not what you are currently experiencing in your business? The ability to bring that image