Word-of-mouse-podcast

WOMB3 Show Notes as a Downloadable pdf   Social media ushered a quantum leap change in the manner and speed at which people can share their opinions. And that speed is mind-boggling! But it's important to remember that word of mouth marketing can be positive or negative. You cannot control word of mouth marketing, you can only influence it. People can, and will, ‘sing your praises’ in social media when they are delighted with your products, services, and treatment of them during their purchase. However, one unfortunate feature of our human nature is that we tend to share our negative experiences more readily than our positive ones. No doubt, you realize that you must serve your customers well, for positive word of mouth and word of MOUSE to happen, continue, and to spread. Demonstrate your integrity to your customers with the information you provide to them and your target audience. Don't ever try to scam your target audience. Any bad content you create will be out there forever unless you pull it down. Kee