Word-of-mouse-podcast

 WOMB2 Show Notes as a Downloadable pdf Word of mouth marketing has been around for millennia.  No doubt, even before the use of “money” as we know it. When ‘currency’ was just the trading of goods or services, there was word of mouth marketing. Word of mouth marketing has always been a best friend of business owners.  Let's say, your business takes care of a new customer, we’ll call him Brandon.  Brandon is especially happy with your product or service and shares his positive experience with his wife, his parents, and his brother.  A few weeks later, he also talks to someone he overhears at the hardware store, needing that same product or service. Brandon’s hardware store acquaintance comes to you, asking that you take care of him as you took care of Brandon.  At a later point in time, another new customer comes in.  When you ask how they heard about you, they admit hearing about your work from their wife, whose friend’s husband talked about how happy he was with the product or service your business provid