Word-of-mouse-podcast

WOMB4 Show Notes as a Downloadable pdf A Social Media Marketing Example: Business Goes From Zero to Hero in 24 Hours I’ll share with you a great example of one customer’s huge problem with a company, which transformed into an amazing “save” for the business because that company utilized social media channels and actively participated in those channels. This is a true story, shared at a marketing conference I attended: a bride-to-be orders her wedding dress online from a business in New York. Her wedding dress arrives but there is a problem with the dress—it is not the exact dress she ordered. Our bride-to-be is distraught. The time difference prevents her from being able to call the business directly when she discovers the problem. Even if she does talk to them, returning the dress for a replacement won’t help her. She lives in South Africa. Shipping the dress already took two weeks, and she doesn’t have two more weeks to wait. Her wedding is sooner than that. Our bride shares her angst on the business’ Fac