Influence Pros

Kim Westwood, Founder & Managing Director of Shopping Links, joins the Influence Pros Podcast to discuss finding the influencer that is the right fit for your brand, creating consistent messaging, and the perks of long-term collaborations. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why long-term relationships with influencers are so valuable How to keep up with an ever-changing marketing landscape Why it's so important to find the right influencer for your brand How to integrate the proper disclosure into any campaign Why celebrity reach isn't always the right choice over niche influencers   Resources In the News: Influencer Marketing and the FTC: 2016 Crackdown Kim Westwood on Twitter: @Shopping_Links www.ShoppingLinks.com Nasty Gal Marks & Spencer CPA Telstra Business Women's Awards   Visit InfluenceProsPodcast.com for more insights f

Kevin Akeroyd, CEO at Cision, joins the Influence Pros Podcast to talk about the rebirth of display advertising, how to use discrete audiences to test campaigns, and why you must sync your systems and measure your results.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why marketing has changed because of the rise of influencer marketing How to give your influencers the right information to make them successful Why it's key to not waste time on redundant internal tracking systems How to test your campaigns on small consumer test audiences Why it's important to measure the final conversions created by your influencers   Resources In the News: Report: Snapchat Parent has Confidentially Filed for a IPO Brian Littleton on Twitter: @Akeroyd Cision.com/cloud Oracle Marketing Cloud RR Donnelley Salesforce Jigsaw   Visit InfluenceProsPodcast.com fo

Brian Littleton, Founder and CEO at ShareASale.com Inc., joins the Influence Pros Podcast to discuss communicating with your influencers, why niche audiences matter, and that tracking actual conversations will always remain key. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode How influencers can continually bring in sales for your brand How to communicate your needs clearly to your influencers Why it's important to track actual (not estimated) conversions and sales How to engage with your consumer across the entire customer journey Why influencers are beginning to ask for more money for their content   Resources In the News: 5 Things CEOs Don't Get About Influencer Marketing Brian Littleton on Twitter: @brianlittleton ShareASale.com Fanatics Major League Baseball League Cleveland Cavaliers AdWords   Visit InfluenceProsPodcast.com for more insights fr

Jason Falls, Founder and Partner at Conversation Research Institute, joins the Influence Pros Podcast to reveal the benefits of conversation research, using the right tools, and close relationships. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why Conversation Research is essential to understanding your consumer How to clue into existing online conversation to learn what your audience wants The importance of investing the time to build lasting influencer relationships How to decide what tools are best for your brand's particular goals Why it's key to listen first before creating a marketing game plan   Resources In the News: Facebook Buys CrowdTangle, a Social Analytic Tool for Publishers Jason Falls on Twitter: @JasonFalls Conversation Research Institute Gina Trapani PRSA Erik Deckers Cafe Press   Visit InfluenceProsPodcast.com for more insights

Sarah Evans, Digital Correspondent at Sevans Strategy, joins the Influence Pros Podcast to talk about live video, authentic partnerships, and how to keep up with the ever-changing nature of marketing.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why authentic relationships and constantly learning is so important How to stand out in with superior content in a highly saturated market Why evergreen content is so desired and effective for modern day marketers How to go with the flow and create high-quality content at live events Why pay to play is becoming more dominant on social platforms   Resources In the News: Meerkat, Star App of 2015, is Officially Dead Sarah Evans Twitter: @prsarahevans Sarah's Faves Canva Cox Communications ABC Kids Expo #beatcancer   Visit InfluenceProsPodcast.com for more insights from your favorite content marketers

Barbara Rozgonyi, CEO at CoryWest Media, joins the Influence Pros Podcast to discuss merging a speaking career with being an influencer, relationship building, and the importance of local communities.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why meeting face-to-face, even if by video, is key to building relationships How to enlarge your community by leveraging micro-influencers Why professional speakers are the next wave in influencer marketing How to stay on the forefront and get your message out to your audience Why it's important to give your influencers the right information for maximum results   Resources In the News: Shopping Coming to Instagram Barbara Rozgonyi on Twitter: @wiredprworks CoreyWest Media WiredPRworks.com Influencer Marketing Days Social Media Club Chicago Meeting Professionals International Sears Blue Blogger Crew  

Deirdre Breakenridge, CEO of Pure Performance Communications, joins the Influence Pros Podcast to talk about building close relationships, the importance of transparency, and the best ways to keep up with social and technology trends. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why transparency has become essential in modern marketing and business   How to engage with an influencer meaningfully to encourage stronger ROI Why keeping up with technological advancements is necessary for marketers How to allow your employees and customers to become organic advocates Why consumers want to see the behind the scenes and human side of brands   Resources In the News: Pinterest Launches the Pin Collective So Brands Can Hire Influencers to Create Ads Deirdre Breakenridge on Twitter: @dbreakenridge DeirdreBreakenridge.com PurePerformancecomm.com Casey Neistat

Rachael Cihlar, Director of Influence Strategy at TapInfluence, joins the Influence Pros Podcast to discuss the best way to select influencers, plan your strategy, and integrate influencer marketing with the rest of your marketing. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why evergreen influencer marketing content pays off How to select an influencer that is the highest match for your brand Why it's important to take the time to get to know your influencer's content How to create a full strategy before engaging your influencer Why it's key to integrate your influencer campaign into the rest of your marketing   Resources In the News: Confessions of an Influencer Agency Exec on Micro-Influencers Rachael Cihlar twitter: @raisinann HP Vera Sweeney Clemson University Vine Visit InfluenceProsPodcast.com for more insights from your favorite content market

Stacey DePolo, Social Advocacy Manager at GoDaddy, joins the Influence Pros Podcast to talk about metrics, customer and employee empowerment, and the advantage of finding genuine fans who can become brand advocates. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why taking the time to understand fans of your brand really does pay off How to identify influencers that have an organic tie to your brand Why you don't need a celebrity with a million followers to make a real impact How to support and allow your employees to speak positively of your brand Why metrics are still an integral part of the marketing machine   Resources In the News: The Elements of Great Influencer Marketing Campaigns Stacey DePolo twitter: @sdepolo staceydepolo.com WordPress Homebrew Website Club "Hug Your Haters" by Jay Baer   Visit InfluenceProsPodcast.com for more insights from

Julianna Vorhaus, Director of Influencer Development at TapInfluence, joins the Influence Pros Podcast to debut as a new co-host and discuss client relations, authenticity, and the importance of trusting your influencers. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why it's key to take the time to listen to the needs of your clients How to pick the right influencer that will represent your brand authentically Why it's better to have a holistic approach to your influencer marketing  How to follow through and track ROI more accurately Why trusting your influencers is the most important thing   Resources In the News: Adidas On Redefining Influencer Marketing Through Dark Social Julianna Vorhaus twitter: @jlvorhaus Adidas International Delight Nielsen Catalina LINE WhatsApp Visit InfluenceProsPodcast.com for more insights from your favorite content ma

Fabian Geyrhalter, Founder and Principal at FINIEN, joins the Influence Pros Podcast to talk about creating actionable values for your organization, social listening, and knowing when to follow your gut instinct. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why it's key to know your core values before hiring an influencer How to come up with values that have clear actionable goals Why influencers are more powerful if they believe in your messaging How to know when data is helpful, and when you should go with your gut Why social listening will help your brand connect with your audience   Resources In the News: 6 Quick Steps to Jump-Start Your Influencer Marketing Program Fabian Geyrhalter twitter: @FINIENInsights FINIEN Whole Foods Patagonia Shinola Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Amy Anderson, Blogger and Influencer at Mod Podge Rocks, joins the Influence Pros Podcast to discuss trackable links, long-term relationships, and the importance consulting and mailing lists.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why it takes time to build up a blogging career How to create long-term relationships for greater business success Why trackable links are essential to proving your ROI How to find and use your niche market to your advantage Why it is important to consult first before engaging in a business plan   Resources In the News: Twitter Launches Apps to Stream Video on TV Amy Anderson twitter: @modpodgerocks Mod Podge Rocks DIY Candy International Delight Hershey's Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Billy Parisi, Influencer and Content Creator, joins the Influence Pros Podcast to discuss platform integration, direct relationships with brands, and the importance of giving your posts time.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why Influencer Marketing is so powerful for long term ROI How to build your following and find your niche market Why video and higher production value is becoming more important How to turn your passions into a successful career Why it pays to be patient and constantly experiment with posting strategies   Resources In the News: Snapchat Is Getting Pop Cultured With E! News' Original Series "The Rundown" Billy Parisi twitter: @ChefBillyParisi BillyParisi.com 5 Loaves 2 Fish Reynolds Consumer Products ifood.tv Foodchannel.com NCAA Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Olfa Turki, Founder & Editor of Our Family World, joins the Influence Pros Podcast to talk about the power of evergreen content, focusing on your audience, and why keeping your voice consistent is key. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why it helps to truly care about the topics you are blogging about How to listen to your audience to understand what they want Why evergreen content is always in demand for brands How to maintain relationships by following up on all correspondence Why it is so important to stay consistent in your voice   Resources In the News: 'Pain points' of Influencer Marketing Tackled in New Study Olfa Turki twitter: @OurFamilyWorld Our Family World 'The Truth' Series Dogvills Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Kristen Matthews, Influencer Marketing Expert, joins the Influence Pros Podcast to discuss the philosophy behind influencer marketing, niche audiences, and authenticity. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why authenticity is really the key to everything How to gain influencers that are genuinely excited about your brand Why a mid-sized influencer actually has more time to interact with consumers How engagement brings higher ROI in the long term Why it's essential to compensate your influencers properly   Resources In the News: Here's What Your Instagram Feed Says About Your Mental Health Kristen Matthews twitter: @KristenWords Group High PrAna Donkey Kong Tuzio Lee Oden Jay Baer Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Chris Brogan, Author and CEO at Owner Media Group, joins the Influence Pros Podcast to talk about the balance between technology and human connection, why influencer marketing is at a crossroads, and why numbers don't necessarily mean influence. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it's important to take the time to find an influencer already interested in your brand How to use technology to humanize your brand Why high follower numbers is not always better than a niche market How to maximize your reach by having smaller, but more engaged audiences Why there are so many different ways to have influence in the world of marketing   Resources In the News: The Impact of Instagram Stories on Influencer Marketing Chris Brogan twitter: @chrisbrogan Owner Media Group Ma Bell Jeff Pulver Yeti Mug Sony Electron

Erin Bury, Managing Director of 88 Creative, joins the Influence Pros Podcast to talk about the advantages of leveraging existing communities and how influencer marketing has shifted more into the realm of paid digital marketing. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why influencers expect and should get paid for their work How to leverage pre existing relationships for your brand Why influencer marketing is different in Canada because of different regulations How advocate marketing is going to be the next big wave in influencer marketing Why it pays to pay attention to the power middle, or niche influencers over celebrities   Resources In the News: Welcome to the Influencer Marketing Shit Show Erin Bury twitter: @erinbury 88 Creative IZEA Jillian Harris The Purrington Post Maker Studios Rumble Visit Influ

Bill Carmody, Founder and CEO of Trepoint, joins the Influence Pros Podcast to discuss the power of micro influence, bringing campaigns up to scale, and his mission to make marketing more accountable. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why being able to scale up influencer marketing has changed the industry How to make your marketing campaigns more accountable by properly tracking ROI Why it's really the engagement factor that leads to sales, not vanity metrics like followers or number of click throughs. How to identify the proper influencer for your brand and maximize audience participation Why being able to measure engagement has revolutionized influencer marketing   Resources In the News: 4 Influencer Marketing Musts to Improve ROI Bill Carmody twitter: @BillCarmody Trepoint MoneyBall Kipkay TrendMicr

John Hall, Co-founder and CEO of Influence & Co., joins the Influence Pros Podcast to talk about content alignment, authenticity and engagement, and the fully integrated marketing strategies of the future.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why laying the groundwork for your own influence first is key How to recognize who is the right influencer for your brand Why it's important to have a problem solving attitude How to build mutually beneficial relationships Why marketing tactics are converging making more departments work together   Resources In the News: New Insights On Influencers and Brands John Hall twitter: @johnhall Influence & Co. "Human to Human" by Bryan Kramer HubSpot Hawke Media Dustin McKissen Paul Spiegelman Visit InfluenceProsPodcast.com for more insights from your favor

Brian Fanzo, Founder of iSocialFanz LLC, joins the Influence Pros Podcast to discuss the value of maintaining authenticity and his three favorite topics: influencers, community building, and engagement.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why change, collaboration, and community are key to any business How building a community is far more effective than having a following Why incentives and rewards need to be individualized How to guide interactions into more valuable one on one conversations Why employee trust is the first step toward embracing influencer marketing   Resources In the News: Marketers in Western Europe Hope Native Advertisements Will Forestall the Growing Use of Ad Blockers Brian Fanzo twitter: @iSocialFanz iSocialFanz LLC Summit Live SMACTalk Live Podcast ThinkLikeAFan.live "Hug Y