Influence Pros

Rebekah Iliff, Chief Strategy Officer at AirPR, joins the Influence Pros Podcast to talk frankly about the importance of analytics, authenticity, and trusting your influencers. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode How to make your brand its own influencer How to deeply trust your influencers Why you need data and analytics every step of the way Why positive, respectful relationships are so important Why you need to know your goals inside and out before launching any campaigns   Resources In the News: “This StartUp CEO Claims He Can Save You Millions On Influencer Marketing” Rebekah Iliff Twitter: @rebekahiliff AirPR Billy Dec National Retail Federation Conference Jimmy Wayne Sharam Mercer David Schwimmer Jeremy Piven Paris Hilton Carl’s Jr. Commercial   Visit InfluenceProsPodcast

Allie Ingalls and Jennie Hughes from WhiteWave Foods join the Influence Pros Podcast to enlighten us on the ways of customer appreciation, finding true emotional stories, and expanding reach organically.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode How telling a story is good advertising Why giving gifts to customers will bring high returns Why it helps to use fans as influence marketers Why constant innovation is essential in marketing How influence and advocacy are connected   Resources In the News: "Collective Bias Reveals Users View Influencer Content Nearly Seven Times Longer Than Digital Display Ads" Allie's Twitter: @allieingalls Jennie's Twitter: @jennie0384 WhiteWave Foods Horizon Organic Silk International Delight Earthbound Farm So Delicious Christian Leonard TapInfluence Visit Influence

Jim Tobin, President of Ignite Media as well as Carusele, joins the Influence Pros Podcast to discuss changes he’s seen as a trailblazer in social media, creating lasting partnerships, and the importance of quality over quantity.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why your company must constantly evolve How well-crafted posts can keep bringing returns long after initial campaigns Why it’s important to think through the ramifications of any content How taking time upfront will save you time later Why quality is more important than quantity   Resources In the News: “Beating Ad Blockers with Native Content, Experiences” Ignite Social Media Carusele Jim's Twitter: @jtobin Fixer Upper Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jason Keath, Founder and CEO of Social Fresh, joins the Influence Pros Podcast to talk about the key factors of social media education, using social to activate influencers and advocates, and the actionable ways this can help your business.  Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast) In This Episode How to use social media for influence marketing How to build long-term relationships with influencers and advocates Why it’s good to play with platforms How to take influencers more seriously Resources In the News: Getting More With Less Control: Why CMOs Win By Embracing Co-created Content Jason Keath on Twitter: @jasonkeath Jason Keath Social Fresh Social Tips Newsletter Shashi Bellamkonda SocialMediaCurrent.com PR Daily HubSpot Business 2 Community Visit InfluenceProsPodcast.com for more insights from your favorite content marketer

Heather Whaling, President at Geben Communication, joins the Influence Pros Podcast this week to discuss the importance of relationship building and why influencer marketing has become the core of what she’s doing for her business. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast) In This Episode Effective ways to reach a different type of audience How to pick your influencers The biggest mistake people make when using influence marketing How trend monitoring leads to new ideas Resources Heather Whaling on Twitter: @prtini In the News: “Getting More with Less Control: Why CMOs Win When They Embrace Co-Created Content” Geben Communication Business 2 Community Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Todd Cameron, Head of Content and Strategy at TapInfluence, and Heidi Sullivan, Senior VP and Product Lead of Content and E-commerce at Cision, co-host the inaugural episode of the Influence Pros Podcast to explain exactly what influence marketing is all about and how businesses should be using it today. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://www.zuberance.com/podcast) In This Episode Meet our diversely dynamic co-hosts, Heidi and Todd What is influence and advocate marketing and why is it important Why celebrities aren’t the only worthwhile influencers How to identify and successfully engage with the best influencer for your company Why authenticity and consistency in voice are key to successful influence marketing Resources Maintaining Authenticity is Key to Influencer Marketing TapInfluence Cision Zuberance Clever Girls Collective George Clooney Malco