Influence Pros

Rebekah Iliff, Chief Strategy Officer at AirPR, joins the Influence Pros Podcast to talk frankly about the importance of analytics, authenticity, and trusting your influencers. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode How to make your brand its own influencer How to deeply trust your influencers Why you need data and analytics every step of the way Why positive, respectful relationships are so important Why you need to know your goals inside and out before launching any campaigns   Resources In the News: “This StartUp CEO Claims He Can Save You Millions On Influencer Marketing” Rebekah Iliff Twitter: @rebekahiliff AirPR Billy Dec National Retail Federation Conference Jimmy Wayne Sharam Mercer David Schwimmer Jeremy Piven Paris Hilton Carl’s Jr. Commercial   Visit InfluenceProsPodcast