Influence Pros

Allie Ingalls and Jennie Hughes from WhiteWave Foods join the Influence Pros Podcast to enlighten us on the ways of customer appreciation, finding true emotional stories, and expanding reach organically.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode How telling a story is good advertising Why giving gifts to customers will bring high returns Why it helps to use fans as influence marketers Why constant innovation is essential in marketing How influence and advocacy are connected   Resources In the News: "Collective Bias Reveals Users View Influencer Content Nearly Seven Times Longer Than Digital Display Ads" Allie's Twitter: @allieingalls Jennie's Twitter: @jennie0384 WhiteWave Foods Horizon Organic Silk International Delight Earthbound Farm So Delicious Christian Leonard TapInfluence Visit Influence