Influence Pros

Heather Whaling, President at Geben Communication, joins the Influence Pros Podcast this week to discuss the importance of relationship building and why influencer marketing has become the core of what she’s doing for her business. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast) In This Episode Effective ways to reach a different type of audience How to pick your influencers The biggest mistake people make when using influence marketing How trend monitoring leads to new ideas Resources Heather Whaling on Twitter: @prtini In the News: “Getting More with Less Control: Why CMOs Win When They Embrace Co-Created Content” Geben Communication Business 2 Community Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.