Influence Pros

Todd Cameron, Head of Content and Strategy at TapInfluence, and Heidi Sullivan, Senior VP and Product Lead of Content and E-commerce at Cision, co-host the inaugural episode of the Influence Pros Podcast to explain exactly what influence marketing is all about and how businesses should be using it today. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://www.zuberance.com/podcast) In This Episode Meet our diversely dynamic co-hosts, Heidi and Todd What is influence and advocate marketing and why is it important Why celebrities aren’t the only worthwhile influencers How to identify and successfully engage with the best influencer for your company Why authenticity and consistency in voice are key to successful influence marketing Resources Maintaining Authenticity is Key to Influencer Marketing TapInfluence Cision Zuberance Clever Girls Collective George Clooney Malco