Influence Pros

Sarah Evans, Digital Correspondent at Sevans Strategy, joins the Influence Pros Podcast to talk about live video, authentic partnerships, and how to keep up with the ever-changing nature of marketing.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why authentic relationships and constantly learning is so important How to stand out in with superior content in a highly saturated market Why evergreen content is so desired and effective for modern day marketers How to go with the flow and create high-quality content at live events Why pay to play is becoming more dominant on social platforms   Resources In the News: Meerkat, Star App of 2015, is Officially Dead Sarah Evans Twitter: @prsarahevans Sarah's Faves Canva Cox Communications ABC Kids Expo #beatcancer   Visit InfluenceProsPodcast.com for more insights from your favorite content marketers