Influence Pros

Deirdre Breakenridge, CEO of Pure Performance Communications, joins the Influence Pros Podcast to talk about building close relationships, the importance of transparency, and the best ways to keep up with social and technology trends. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)   In This Episode Why transparency has become essential in modern marketing and business   How to engage with an influencer meaningfully to encourage stronger ROI Why keeping up with technological advancements is necessary for marketers How to allow your employees and customers to become organic advocates Why consumers want to see the behind the scenes and human side of brands   Resources In the News: Pinterest Launches the Pin Collective So Brands Can Hire Influencers to Create Ads Deirdre Breakenridge on Twitter: @dbreakenridge DeirdreBreakenridge.com PurePerformancecomm.com Casey Neistat