Influence Pros

Chris Brogan, Author and CEO at Owner Media Group, joins the Influence Pros Podcast to talk about the balance between technology and human connection, why influencer marketing is at a crossroads, and why numbers don't necessarily mean influence. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it's important to take the time to find an influencer already interested in your brand How to use technology to humanize your brand Why high follower numbers is not always better than a niche market How to maximize your reach by having smaller, but more engaged audiences Why there are so many different ways to have influence in the world of marketing   Resources In the News: The Impact of Instagram Stories on Influencer Marketing Chris Brogan twitter: @chrisbrogan Owner Media Group Ma Bell Jeff Pulver Yeti Mug Sony Electron