Brand Storytelling

Brand innovation is set to take another giant leap in 2017 as we continue to build upon the strides made in previous years. Augmented reality, 3D technology, on-demand television and new gaming platforms are just the tip of the iceberg in the tech pipeline. The tools available to brands has enabled them to innovate with increasing creativity to find their industry niche. We were joined on the Brand Storytelling podcast by Steve Glaveski, CEO and co-founder of Collective Campus, a hub of innovation and education that enables brands to adopt the technology and methods needed to thrive in an era of rapid change. ______ Subscribe to the {Curate} newsletter to receive your weekly digest of content marketing insights, trends and Brand Storytelling recaps. Follow us on:  Facebook Twitter LinkedIn Instagram

On this week's Brand Storytelling podcast, we are joined by the founder of Explainify, Eric Hinson to discuss how they turn complex information into engaging video content. Brands can often struggle to explain their services to prospective clients which can hinder their ability to recognise growth. Explainify builds captivating, animated stories that simplify the product or service on offer.   Visit www.newsmodo.com and sign up to our newsletter to receive all the latest blog posts and podcast recaps.

On the Brand Storytelling podcast, we are joined by Ben Shipley, Managing Director at Spectrum Group. We talk with Ben about how brands can start to reinvent their storytelling and create an authentic dialogue with their audiences.  Brands are already branching outside the box to do this. Lego created the Lego Movie which was a smash hit with fans new and old with sales skyrocketing as a result.  So how can other brands seek to mimic this? How can they tell their story a different way?

On the Brand Storytelling podcast, we talk with the PR Warrior, Trevor Young about the role influencer marketing is now playing in content strategies. As brands seek to distribute their content organically, the market for influencers has ballooned and has shown no signs of slowing down in 2017. Consumers are saturated daily by advertisements and endless commercials, with many pundits believing an oversaturation of adverts is to blame for the declining ratings in the NFL this season. So why are brands pivoting to influencers to distribute their content?

On the Brand Storytelling podcast, we talk with Chris Wolski, Product Marketing Manager at Klipfolio, about how 2017 could be the year of video marketing. Chris talks with Rakhal about his experiences creating video ads for Facebook, creating content that is extremely targeted and short yet entertaining and informative.

On the Brand Storytelling podcast, we talk with Marc Stoiber, CEO and Founder of Your Ultimate Speech and author of The DIY Brand Build Guide. We chat about exploring new and creative paths to audiences in 2017 and how brands will be switching up their strategies to incorporate the latest trends. Your Ultimate Speech empowers busy CEOs and thought leaders to deliver insightful and engaging keynote presentations, no matter the audience.

On the Brand Storytelling podcast, we talk with Dan Foley, co-founder and CEO of Tailored Ink about how to find the right fit for your content marketing. The rise of SEO, Google analytical tools and other technology and placed a prominence on brands using their content to maximum effectiveness. Tailored Ink is a boutique writing agency based in New York that is made up of elite storytellers with a desire for quality content. 

We hit the ton! This episode marks our 100th episode of the Brand Storytelling podcast and to celebrate we have brought on a special guest.   Thanks for tuning in and we hope you will continue to do so as we launch into another year of content marketing!

We make our marketing New Year's resolutions with Bob Jenkins from Leadpages and outline the goals we want to achieve heading into 2017.    For many people the common resolutions fall around getting healthier, spending less or travelling to a new destination. For us marketers, we don't have such a luxury in narrowing down our resolutions to clear cut paths to a better lifestyle.   Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media.

On a special edition of the Brand Storytelling podcast, we talk to the founder of UGG, Brian Smith about how he built the billion-dollar company and what makes a brand name.  Rakhal also discusses the role of Christmas in the marketing calendar and how marketers have to find that balance between storytelling, building a business and engaging through effective marketing.

On the Brand Storytelling podcast, we are joined professional brand storyteller, Park Howell. Park is the host of the popular podcast, Business of Story and is the founder of Park&Co, a marketing and advertising agency. We discuss with the purpose of brand storytelling and why it is essential for all brands, agencies and organisations (big and small) to tell their story efficiently and effectively. We also talk about the techniques brands can use to establish their credibility as a storyteller to set themselves apart from the competition.

On the Brand Storytelling podcast, we are joined by the CEO of the Association for Data-Driven Marketing and Advertising (ADMA) CEO, Jodie Sangster. Jodie recently collaborated with Joe Pullizi, Founder of the Content Marketing Institute, on the Content Marketing in Australia 2016 report.  "Compared with last year, for-profit Australian marketers reported higher levels of effectiveness this year with the content marketing tactics, social media platforms, and paid methods of content distribution/promotion they use. Even so, many are particularly challenged with producing engaging content; accordingly, a high percentage cite it as their top priority for internal content creators over the next year." - Content Marketing in Australia 2016: Benchmarks, Budgets and Trends. The ADMA is a go-to source for marketers seeking insights and resources on data-driven marketing across all channels and platforms in today's marketing industry.

On the Brand Storytelling podcast, we are joined by the founder of TBC Global, Jon Burkhart. Jon is a regular speaker at SXSW Interactivewhere he also acts as an advisor. He co-authored 'Newsjacking: The Urgent Genius of Real-Time Advertising', ' Hacker Maker Teacher Thief' and yet to be released 'Truly Ballsy Content'.

On the Brand Storytelling podcast, we are joined by Pete Williams from Deloitte Digital Australia to talk about the new technology and innovations content marketers can use in their brand strategies.  With new distribution platforms being made to publishers, content marketers are now pushing content through multiple channels to connect it with the right audience. Already this year we have seen the effects of virtual reality content with the phenomenon of Pokemon GO and now Snapchat releasing 'Spectacles' to allow users to capture content hands-free.  Pete Williams founded Deloitte Digital and is the Chief Edge Officer at Centre for the Edge. He also founded Rexter Consulting, speaking to businesses and agencies on how organisations can implement rapidly changing technology in a fast paced environment.

On the Brand Storytelling podcast, we talk to Uberflip co-founder and COO Randy Frisch about the need for brands to build online reputations and keep in touch with their audiences. We also talk about the how content marketing and brand storytelling are two essential tools for controlling the message and building trust with audiences.

On the Brand Storytelling podcast this week, we chat with the CEO of the Marketing Insider Group, Michael Brenner. We talk about the biggest challenges facing content marketers and the techniques we can use to solve them. We also touch on Michael's experience at Content Marketing World 2016 and his predictions for the industry in 2017.  The Marketing Insider Group help companies of all sizes reach, engage and convert new customers with an effective content marketing strategy.

On the Brand Storytelling podcast, we are joined by Movember co-founder Adam Garone who is a keynote speaker at the World Marketing & Sales Forum this year in Melbourne. In the episode we discuss the Movember story, achieving goals and the emotional content that can engage an audience and make them act.  Movember is a global organisation committed to changing the face of men's health and helping them to lead happier and longer lives. Adam was the GQ Man of the Year in 2013 and has held previous roles in marketing and strategy before he co-founded Movember. To date, there is over 5 million Mo Bros and Mo Sistas around the globe contributing to the cause.

On the Brand Storytelling podcast this week, we are joined by Locomote co-founder and host of the Locomote podcast, Passion Never fails, David Fastuca. David started Locomote with his cousin and business partner, Ross Fastuca. Locomote is a corporate travel platform that reduces travel spend while streamlining the booking and expenses process. We talk on the show about the world of startups and the brands that have grown from nothing into global corporations. We also dive into his role as a global ambassador for Rare Birds, an initiative with the aim of leading a million female entrepreneurs by 2020.

On the Brand Storytelling podcast, we are joined by Joe Koufman, CEO and founder of AgencySparks, a matchmaker for brands and specialist marketing agencies. On the show, we dive into the question of what makes a perfect marketer and how do we know if we have hit the summit of perfection?

On the Brand Storytelling podcast, CEO & Co-Managing Partner of Brain+Trust Partners Scott Monty stops by to chat about the intersection of journalism and branded content. We also talk about how the news cycle is being led by brand publishing with traditional media stuck playing catch up.  Scott also produces his own podcast, The Full Monty that unpacks the week's digital news and offers his unique insights into the trending issues and opinions.