Brand Storytelling
EP#98 - Brand Storytelling Holiday Special: Brian Smith, UGG Founder
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:27:12
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Sinopsis
On a special edition of the Brand Storytelling podcast, we talk to the founder of UGG, Brian Smith about how he built the billion-dollar company and what makes a brand name. Rakhal also discusses the role of Christmas in the marketing calendar and how marketers have to find that balance between storytelling, building a business and engaging through effective marketing.