Brand Storytelling
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 59:22:13
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Sinopsis
Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. Hosted by Newsmodo CEO, Rakhal Ebeli.
Episodios
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EP#87 - How The Tourism Industry Uses Content Marketing To Sell The Dream
03/10/2016 Duración: 26minOn the Brand Storytelling podcast, we are joined by the executive director of marketing for Tourism Tasmania, Guy Taylor. We talk about how countries and states sell the dream and attract tourists through creative storytelling experiences and engaging content.
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EP#86 - Content Strategy Forum 2016 Preview
25/09/2016 Duración: 20minOn the Brand Storytelling podcast, we preview the upcoming Content Strategy Forum with Lennie Beattie from Content Ark. The event brings together the best minds in content strategy to explore new ideas and learnings from the past year. After stops in Paris, London, Cape Town, Helsinki and Frankfurt, the forum is making it's way to Melbourne with Kristina Halvorson from Braintrust and Hilary Marsh from The Content Company headlining the talks.
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EP#85 - Developing Your Audience Personas With Storytelling
18/09/2016 Duración: 29minOn the Brand Storytelling podcast, we are joined by the biggest name in content marketing in Brazil, Cassio Politi. Cassio was named the content marketer of the year in 2015 and authored the first book in content marketing to be written in Portuguese. He is the founder of Tracto, a content strategy consultancy that builds audiences for brands and companies. At Content Marketing World this year, his keynote, How Small Differences In Buyer Persona's Behaviour Impact The Global Strategy, touched on customer environments, perceived barriers and how they help you make wise strategic decisions. We also talk about how brands are building audience personas through storytelling and the influencers that map a buyers journey.
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EP#84 - Content Marketing World 2016 With Joe Pulizzi
11/09/2016 Duración: 24minOn the Brand Storytelling podcast this week, Joe Pulizzi, the founder of the Content Marketing Institute joins the show to talk about the build up to another year, predictions for the industry in 2017 and what we can expect at Content Marketing World 2017.
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EP#83 - Content Marketing Masterclass 2 - 'Authority Content' With David Jenyns
04/09/2016 Duración: 24minOn the Brand Storytelling podcast this week, Rakhal is joined by author of Authority Content David Jenyns who gives another masterclass in content marketing and how to hold an audience's attention to deliver a message.
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EP#82 - Content Marketing Masterclass: Building Your Audience With A Successful Strategy
28/08/2016 Duración: 31minOn a special edition of the Brand Storytelling podcast, the PR warrior Trevor Young takes us on a content marketing masterclass ahead of his #digitalks event - How to build reputation and trust through content marketing. We talk about matching the right channels to an audience, working with influencers and preview the Content Marketing World conference kicking off in Cleveland next week!
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EP#81 - What Big Brands Can Learn From Entrepreneurs
21/08/2016 Duración: 22minOn the Brand Storytelling podcast this week, we are joined by Jonathan Chan from Foundr magazine, a resource to inspire the next generation of young entrepreneurs. Jonathan talks with Rakhal about how Foundr got started, what drives individuals such as Gary Vaynerchuck, Arianna Huffington and Richard Branson to be successful and why brands should always be rewarding their audiences with quality content.
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EP#80 - How Content Marketing Drives A PR Strategy
15/08/2016 Duración: 28minWe talk to Bec Derrington about wok at SourceBottle and Influence HUB, how it has become the tinder for journalists, her earlier days in the PR world and finding that perfect blend of public relations and content marketing to execute a brand strategy.
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EP#79 - The New Publishing Trends For Hearst-Bauer Media
08/08/2016 Duración: 27minOn the Brand Storytelling podcast this week, we celebrate Australia's premier journalism and storytelling festival,Storyology. GM of Hearst-Bauer Media, Marina Go joins Rakhal Ebeli to talk about her career path, the trends in video content, the future of the Walkley foundation, the future of the journalism industry and of course.....the mad-minute!
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Making Your Content Go Viral With Jonathan Creek
01/08/2016 Duración: 20minStay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
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Consumer-To-Consumer Marketing To Build Your Brand-MariaElenaDuron
01/08/2016 Duración: 22minStay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
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Capture Attention With Creativity, Jordana Borensztajn
01/08/2016 Duración: 20minStay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
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5 Ways To Make Your Blog Attract Millions With Jeff Bullas
01/08/2016 Duración: 24minStay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
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How To Create Meaningful Content With Zaid Al-Zaidy
01/08/2016 Duración: 24minStay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
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How To Start A Podcast- Why You Need Journalists, Editors and Storytellers With Richard Davies
01/08/2016 Duración: 24minStay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
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Building and Protecting Your Online Reputation With Nicole Matejic
01/08/2016 Duración: 22minStay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
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BS_22_Brand Publishing Tips and Strategies With Martin Wanless
01/08/2016 Duración: 26minStay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
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Ross Quintana- Building Your Tribe For Successful Brand Storytelling
01/08/2016 Duración: 19minStay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
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Joe Pulizzi- Why Brands Must Be Good Storytellers
01/08/2016 Duración: 24minStay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
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Robert Rose- What Is The Experience Marketing Era?
01/08/2016 Duración: 27minStay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.