Brand Storytelling
EP#80 - How Content Marketing Drives A PR Strategy
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:28:55
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Sinopsis
We talk to Bec Derrington about wok at SourceBottle and Influence HUB, how it has become the tinder for journalists, her earlier days in the PR world and finding that perfect blend of public relations and content marketing to execute a brand strategy.