Brand Storytelling

On the Brand Storytelling podcast, we are joined by the biggest name in content marketing in Brazil, Cassio Politi. Cassio was named the content marketer of the year in 2015 and authored the first book in content marketing to be written in Portuguese. He is the founder of Tracto, a content strategy consultancy that builds audiences for brands and companies.  At Content Marketing World this year, his keynote, How Small Differences In Buyer Persona's Behaviour Impact The Global Strategy, touched on customer environments, perceived barriers and how they help you make wise strategic decisions.  We also talk about how brands are building audience personas through storytelling and the influencers that map a buyers journey.