Brand Storytelling

On the Brand Storytelling podcast, we are joined by Ben Shipley, Managing Director at Spectrum Group. We talk with Ben about how brands can start to reinvent their storytelling and create an authentic dialogue with their audiences.  Brands are already branching outside the box to do this. Lego created the Lego Movie which was a smash hit with fans new and old with sales skyrocketing as a result.  So how can other brands seek to mimic this? How can they tell their story a different way?