Brand Storytelling

On the Brand Storytelling podcast, we are joined by Pete Williams from Deloitte Digital Australia to talk about the new technology and innovations content marketers can use in their brand strategies.  With new distribution platforms being made to publishers, content marketers are now pushing content through multiple channels to connect it with the right audience. Already this year we have seen the effects of virtual reality content with the phenomenon of Pokemon GO and now Snapchat releasing 'Spectacles' to allow users to capture content hands-free.  Pete Williams founded Deloitte Digital and is the Chief Edge Officer at Centre for the Edge. He also founded Rexter Consulting, speaking to businesses and agencies on how organisations can implement rapidly changing technology in a fast paced environment.