Brand Storytelling

On the Brand Storytelling podcast, we are joined by Geoff Colon; the Senior Marketing Communications Designer for Microsoft discusses how we need to constantly change and adapt our communication methods to ensure that we're getting the audience listening, and wanting to communicate back. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content...the-21st-century

On the Brand Storytelling podcast, we are joined by Tyson Cobb who is a marketing specialist and hosts his very own podcast, Marketing Crunch. Tyson is changing the way traditional businesses approach scalability by putting favour on side-by-side marketing; and develops digital and content driven experiences for businesses.   For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/finding-and-implementing-scalable-content-solution-for-your-brand  

On the Brand Storytelling podcast, we are joined by Danika Johnston; a Content Marketing Leader and the authority on marketing strategy, with over 20 years worth of national and international experience.

On the Brand Storytelling podcast, we are joined by Michael Brenner to discuss how brands are creating loyal bonds with their audience through the rise and expansion of digital, and content marketing.

On this week's episode of our Brand Storytelling podcast, Dennis Williams brings his experience as a market leader, and forward-thinking innovator to discuss how we adapt to current technology and use it to communicate to our audiences.

On this week's episode of our Brand Storytelling podcast, we are lucky enough to sit down with Shama Hyder; the CEO of The Marketing Zen Group and best-selling author of The Zen of Social Media Marketing and Momentum. Shama is a leading strategist on building marketing momentum in the digital age and here to impart her advice on adaptability and staying relevant to your audience.

On this week's episode of our Brand Storytelling podcast, we're talking with the man investigating and researching Viral content; and the science behind our reactions to it. Jonathan Creek is a consultant working with some of the biggest companies across Asia Pacific, and runs workshops on viral video.

On this week's episode of our Brand Storytelling podcast, we talk to Bo Breuklander about the alarming growth of fake social media accounts and how they're damaging brands; not necessarily financially, but almost always reputationally. 

On this week's episode of our Brand Storytelling podcast, we are talking to business and marketing coach and entrepreneur Jim Palmer; about why building your brand and staying relevant in the online space is so crucial for business'.

On this week's episode of our Brand Storytelling podcast, we sit down with one of the founding partners of Melbourne based Zoetic Agency, Dionne Lew. As a longtime marketer and PR master, she's in-demand as a social media speaker and consultant. So who better than the go-to consultant for boards and senior executives, to talk to us about instilling trust and building strong relationships with our customers.

Joined by the specialist in content and social media marketing, Simon Owens; we discuss why inbound marketing is no longer the only way to build your business. Content marketing can yield more traffic, leads and loyal customers; and by creating gated content that will open the wallets of those who want exclusive material; you can add to the bottom line of your business.

With Chris C. Anderson leading the charge, we discuss defining your digital media strategy and making the most of the content marketing landscape in 2017. Brands have endless channels through which to distribute content from, and even more types of content to potentially create. So much opportunity can create huge advantages for those who leverage digital media well, but as some found out recently, it can also backfire on those who miss the mark.

We welcome none other than Dave Hughes onto our podcast, to chat about engaging with your audience and breaking down the barriers between the audience and the brand. Hughesy has become one of Australia's most popular comedians thanks to his honest and laconic humour, that we as a nation identify with and respond to. We look at why his brand of comedy is so appealing on a mass-level and how he uses it to tell his personal stories to millions of people.  

Today we have a very special guest with us to join us on our Brand Storytelling podcast, Father Bob Maguire. He's the man that has amassed over 120,000 followers on Twitter and is very much a figure in the public eye.   We going to talk with him about his "orthodox yet unconventional" methods and how that's made him one of the most popular preachers in modern times. How he continues to inspire and influence his audience all over the world, through the help of social media. 

This week's episode of the Brand Storytelling podcast talks about tips and tricks that can be applied to make your company and it's products and services more closely aligned with the needs of your market. Marie Wiese joins us all the way from Toronto, to share her wealth of knowledge from being a Digital Marketing Expert, and how she's built the reputation that precedes her.   To read the full show notes for this episode, head to the Newsmodo blog.

This week's episode of the Brand Storytelling podcast looks at how we leverage new technologies to improve our own content capabilities, without losing the all important human touch. Here with us to talk about our ever-evolving ways of communicating and how we find more and more ways to incorporate technology into our daily lives; is John Wall, co-host of Marketing Over Coffee podcasts, author of B2B Marketing Confessions.   To read the full show notes for this episode, head to the Newsmodo blog.

This week's episode of the Brand Storytelling podcast delves into the influence of language in the way everyday audience behaviour is shaped.   Discussing the construction of powerful brand storytelling, inbound marketing and the language that powers it all up, FutureBrand CEO Richard Curtis sheds the light on how language has modelled his business's success and how it can do the same for yours.  To read the full show notes for this episode, head to the Newsmodo blog.

This week's episode of the Brand Storytelling podcast sees Rakhal partner up with founder of popular stationery label MiGoals, Adam Jelic, for a discussion on selling a solution, not a product.  Having gained serious momentum across the industry, MiGoals now heads up the world of goal-setting with its functional, stylish collection -- all designed to help entrepreneurs and general busy-bodies leverage their proactivity.  The brand's success can also be attributed to Jelic's approach of delivering concepts to customers by using experiences and inbound tactics to weave a healthy content marketing balance. It's all about going beyond the brand... For more information on the show, visit www.Newsmodo.com/blog and see the show notes for this episode.  

On the Brand Storytelling podcast, we talk with the CEO of Omny Studio Sharon Taylor about how the podcasting industry is starting to monetise. With the market for ads expected to exceed $200 million in 2017, publishers and producers are turning their shows into live events.  Publishers such as Slate, Gimlet and the Ringer are some of the brands making the most noise with multiple shows attracting the attention of advertisers. But this all pales in comparison when compared to the main staples of radio and television that routinely see returns in the billions. Omny Studio is an on-demand publishing platform that works in alignment with radio and podcast producers. They enable brands to comprehensively host, share and monetize their shows to build a product audiences can easily access.

On this week's episode of the Brand Storytelling podcast, Rakhal is joined by FreeeUp Founder, Nathan Hirsch to talk about the emergence of the gig economy and how brands like his help freelancers find work.  FreeeUp is a freelancer solution for brands searching for reliable workers in the eCommerce industry. They work with both clients and freelancers to create the perfect fit for projects.  Nathan Hirsch founded FreeeUp in 2015 to enable businesses to hire remote workers for eCommerce solutions.  For more information on the show, visit www.Newsmodo.com/blog and see the show notes for this episode.