Brand Storytelling

This week's episode of the Brand Storytelling podcast sees Rakhal partner up with founder of popular stationery label MiGoals, Adam Jelic, for a discussion on selling a solution, not a product.  Having gained serious momentum across the industry, MiGoals now heads up the world of goal-setting with its functional, stylish collection -- all designed to help entrepreneurs and general busy-bodies leverage their proactivity.  The brand's success can also be attributed to Jelic's approach of delivering concepts to customers by using experiences and inbound tactics to weave a healthy content marketing balance. It's all about going beyond the brand... For more information on the show, visit www.Newsmodo.com/blog and see the show notes for this episode.