Brand Newsroom

What price do we all pay in our home lives and our businesses for not listening? And how do we become better listeners? Author of Deep Listening & Breakthroughs and head of the Coaching Faculty at The Marketing Academy Australia, Oscar Trimboli, joins James and Sarah for a chat about listening. On My Desk Sarah recommended The EchoJunction podcast with Adam Fraser James suggested the Jamie Oliver episode of the Unfiltered Podcast with James O’Brien Oscar recommended The 25 Minute Meeting by Donna McGeorge. Links you might need Here’s where you’ll find Oscar Trimboli. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net 

What if content marketing isn’t the solution we believe it is? What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing? Justin Kirby, co-author of a new book, The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions.   On My Desk Sarah recommended the Nulon Born This Way video series Justin recommended a graphic by Matt Allison. You can find it here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Matt Allison is the outgoing head of global content strategy at health care provider and insurer, Bupa. You may we have heard of their fantastic brand newsroom, The Blue Room. It’s one of content marketing’s best case studies, so we wanted to pick his brain about that and about winning executive buy-in for content marketing. But Matt is also heading off for new challenges, so James and Sarah get the exclusive on where one of Australia’s most successful content marketers is off to next. On My Desk Sarah recommended Lost in Translation? An 11-Step Checklist for Localizing Content James suggested the Pocket Casts podcast app Matt recommended The Definitive Guide to Strategic Content Marketing.  Links you might need You can find Matt Allison here His new business, Ubiquity Lab, can be found here and here And here’s Bupa’s The Blue Room. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding

Sarah and James pick Nic’s brain about how to become an expert source in the media. This is what Nic does for a living; his business helps people with expert knowledge build their media profile. So, what tips and advice can he share? On My Desk Sarah recommended Jargon Grader Nic suggested a blog post, Five secret behaviours of our most successful experts James’s recommendation was the Stuart Butterfield episode of the podcast How I Built This. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Only 1 in 4 marketers are confident they can quantify return-on-investment. That’s not just digital advertising – that’s across traditional and trade advertising, too. The figure comes from a recent study by Nielsen, The CMO Report, which also found three-quarters of marketers have no confidence they have the right technology in place to achieve their marketing goals. So, what does it all mean? And what do we do about it?   On My Desk Sarah recommended Jason Miller’s article, It’s time for the content marketing conversation to evolve Nic suggested Capture My Attention by Jordana Borensztajn James recommended the BBC’s podcast World Business Report.   Links you might need Here’s The CMO Report.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net

According to a new report from email marketing platform, Emma, 59% of marketers say email is the form of marketing that generates the most ROI for their business (that’s 68% for B2B). Today, the BNR team dissect the report and look at what makes effective email marketing in 2018. On My Desk Sarah recommended Quote Investigator Nic suggested the Teleprompter app And James recommended the Ways to Change The World podcast. Links you might need Here’s the Emma email marketing report in full. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Voice technology is changing the way we live our lives. So, what does that mean for the way we do marketing? To give us some insights, today we’re joined by the founder of VERSA, Australia’s first specialist voice technology agency, Kath Blackham.   On My Desk Sarah recommended this article by Michele Linn of Mantis Research, How to get survey respondents in 2018: 10 tested ideas for marketers Kath recommended Moshi Twilight Sleep Stories And Nic recommended Oscar Trimboli’s book, Deep Listening.   Links you might need You can find Kath Blackham here and Versa Agency here Here’s an article on the future of voice recognition technology And here’s another on how it’s changing consumer behaviour.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

The BNR team lean on Sarah’s expertise for a bit of a masterclass on content strategy. Whether you’re thinking about content marketing for the first time or you need to retro-fit a strategy or even if you haven’t reviewed yours for a while, there’s be something for you in today’s discussion. On My Desk Nic recommended Seamless, by Anders Sorman-Nilsson Sarah recommended the Content Champion podcast episode in which she is a guest, Does content marketing work? James recommended the Netflix film, Calibre. Links you might need Here’s a blog by Sarah on how to improve your content marketing strategy And a blog about content marketing research tools Here’s a blog about the things a content marketing strategy won’t fix. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Only 41 per cent of us say we trust social media. That’s according to Edelman’s Trust Barometer for Social Media, which was released recently. That could have a huge affect on the way brands use the platforms.   On My Desk Nic suggested the Boomerang app Sarah recommended an article by PR Warrior Trevor Young called Why company leaders need to be actively engaged on social channels James suggested a TED Talk called How autonomous flying taxis could change the way you travel.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net  

It’s the 200th episode of Brand Newsroom and James, Nic and Sarah are celebrating. But, they’re not here to party; there’s work to do. Today’s topic is storytelling. Specifically, what is good storytelling for businesses and brands? On My Desk Nic recommended a podcast called Game of Inches by Nigel Collin Sarah recommended this World Economic Forum’s article ‘How storytelling can be a force for social change’ And James suggested an article called ‘This is what happens to footballers’ brains when they miss penalties’.BNR 200: What is good storytelling for business?  Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Guardian Australia editor Lenore Taylor joins James Lush for a one-on-one chat about the future of journalism and the media. Lenore is one of Australia’s most respected journalists, having won two Walkley Awards – Australia’s top prize for journalism – and twice being named the Federal Parliamentary Press Gallery’s Journalist of the Year. The Guardian is doing some great and exciting things – and growing its audience at a time when many media outlets are struggling. On My Desk Lenore recommended the Reuters Digital News Report 2018 James recommended this video about robot chefs from Business Insider. Links you might need See Lenore’s work here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

In the second episode of our Conversations series, Nic has a one-on-one chat with 31-year-old talkback radio host, Oliver Peterson. They talk about modern communications, how to get your story into traditional media outlets successfully, and how to become the media’s “go-to” expert on any given subject. On My Desk Oliver’s advice was to think about different ways to get your message to reporters and producers. He said a letter, in the post, stands out because people receive them so rarely these days Nic’s suggestion was to invest in good printing. It reflects on your brand, so printing is not the place to take shortcuts. Links you might need You can find Oliver on Twitter here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net  

Rand Fishkin, one of the household names of content marketing and SEO, joins Sarah for a special fireside chat. You’ll know Rand as the guy behind Moz – the SEO software for marketers. But times have changed and Rand has branched out on his own with a new company called Sparktoro. He’s written a book, called Lost and Founder. Rand talks to Sarah about these things, Google’s plans, storytelling and marketing in 2018. This is the first in a special series of conversations in the lead up to BNR’s 200th episode.   On My Desk Rand’s recommendation was Pocket Sarah managed to squeeze in a couple of recommendations while pretending she was making just one, so here they are: Rand’s Beginners Guide to SEO and the resources page of his website.   Links you might need Here’s the blog Rand wrote about leaving Moz Here’s his new book, Lost and Founder And here’s his new company, Sparktoro This is the news from Google they discussed You can find Rand on Twitter here.   Brand Newsroom is a marketing podcast for anyone

Brand Newsroom producer Dan Hatch joins James and Sarah to talk about a blog post he wrote called “how to think like a journalist when planning content”. It’s a post that seems to have really struck a cord with people in the marketing space – whether they have a journalism background or not.   On My Desk Sarah mentioned editorial traineeships at Fairfax Media Dan recommended Reni Eddo-Lodge’s podcast, About Race James suggested the Calm   Links you might need Here’s Dan’s original blog post, How to think like a journalist when you’re planning content.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net  

It’s time to challenge the status quo and slaughter some marketing sacred cows!   James, Nic and Sarah are joined by Nick Eggleton of Electric Agency, to discuss some controversial opinions. In doing so, they tackle influencer marketing, thought leadership, public relations companies and balance in the media.   On My Desk Nic recommended a blog by Media Stable’s Jon Solvander, 5 tips for pitching success (that’s pitching a story to the media) Nick suggested Steve Harrison’s book How to Write Better Copy Sarah recommended a New York Times article called OMG! This is wrong James suggested Short Edition’s Short Story Dispenser.   Links you might need You can find Nick Eggleton at Electric Agency or on Twitter.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   Full show notes at www.brandnewsroom.net.

The BNR take a close look at Cision’s 2018 State of the Global Media Report. Cision interviewed 1,355 journalists from all over the world to get their perceptions of how their industry is changing. They looked at everything from fake news and social media to PR. Here’s what they found out, and what brands can do about it.   Links you might need Cision’s 2018 State of the Media survey.   On My Desk Sarah recommended this rather worrying Search Engine Journal blog by Roger Montti, Google’s New Algorithm Creates Original Articles from your Content Nic suggested a great Media Stable blog by Emily Morgan called 5 Secret Behaviours of our Most Successful Experts James recommended the Netflix series, Safe.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

BNR's producer, Dan Hatch, went to Bournemouth in the UK to the You Are The Media Conference hosted by Mark Masters. The idea behind the conference was, really, to help businesses and individuals to find their own space, build their own audience, and lean into it. While he was there, Dan recorded this special bonus episode of the podcast.   Links: You Are the Media Conference Wirehive 100 Mark Schaefer's Known. Full show notes at www.brandnewsroom.net.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.    

Many businesses use LinkedIn as part of their marketing strategy. The BNR team is joined by Darrel Griffin, The LinkedIn Mentor, to get some tips and advice on how to use the platform effectively.   On My Desk Nic recommended paying for LinkedIn Premium, which he finds essential for his business Sarah recommended Pam Didner’s article on content marketing burnout James suggested The Hidden Brain by Shankar Vedantam Darrel recommended is Mike Weinberg’s New Sales Simplified.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net  

Lush’s content strategist Carla Young joins the BNR team to talk about internships – and why everyone wins when you take on interns.   On My Desk Sarah mentioned the Facebook page, Analytical Grammar Nic shamelessly promoted his Meet the Media event Carla recommended a white paper called Employee Satisfaction and Customer Satisfaction, is There a Relationship James talked about the 2018 State of the Media Report.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net

The Brand Newsroom team takes a close look at 7 marketing trends for 2018.   The list comes from Larry Kim, of Mobile Monkey. There are some interesting suggestions among the seven and James, Sarah and Nic debate the importance of each one, offering up some practical advice to make them work for marketing budgets of any size.   On My Desk Nic recommended taking a look at Aaron Kanters, the Digital Broker Sarah suggested an article called Detroit was crumbling, now it’s reviving James recommended listening to the Business Daily podcast called Creativity in the Digital Age.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net