Brand Newsroom

BNR 196: How to think like a journalist when planning content

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Sinopsis

Brand Newsroom producer Dan Hatch joins James and Sarah to talk about a blog post he wrote called “how to think like a journalist when planning content”. It’s a post that seems to have really struck a cord with people in the marketing space – whether they have a journalism background or not.   On My Desk Sarah mentioned editorial traineeships at Fairfax Media Dan recommended Reni Eddo-Lodge’s podcast, About Race James suggested the Calm   Links you might need Here’s Dan’s original blog post, How to think like a journalist when you’re planning content.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net