Brand Newsroom

Episode #17 of Brand Newsroom - We delve into the murky issue of transparency and disclosure on the back of news from Toronto that a veteran TV anchor was suspended due to issues of non-disclosure. Is it risky when PR and journalism get too close? Do brand journalists have an obligation to disclose relationships with traditional media? While the world reeled from the Paris attack on the Charlie Hebdo office, Nic Hayes and Sarah Mitchell discussed the outpouring of support from the global cartoon community and the impact cartoons can make with any audience. Should brands consider how they can make effective use of illustrations and cartoons?

Episode #16 of Brand Newsroom – In this episode we examine the difference between being an expert and being an authority in your field. Is it enough to know a lot about your area of expertise or is it essential to do more? Does the digital age make it easier or harder to be an expert? Nic Hayes and Sarah Mitchell debate these points inspired by an article written by Trevor Young at Authority Partners titled, Why Building Authority is Vital to the Success of Your Reputation and Business.

In episode #15 James Lush, Nic Hayes and Sarah Mitchell discuss what has really happened in the content marketing world over 2014 and what that means for the year ahead. Are brands now properly funding content marketing budgets or is there still resistance from the decision makers? How committed to consistency are companies - do the best intentions soon fall to the way side when day to day pressures take over? In the final episode of the year the three examine what's on the horizon.

In this episode we ask 'how social is your business?' Yes, you may well be using it for marketing purposes, but to what extent are you using it across the board? For example, internal communication or recruiting? James Lush, Nic Hayes and Sarah Mitchell are joined by guest Simon te Brinke, author of "the Little book of social business" to discuss the growing opportunities that businesses are faced with.

In this episode we discuss how traditional media still has the edge when it comes to trust. But the space is changing rapidly with more people turning to social media for their news updates. Is this a trend we'll see more of? And how can brands seize these opportunities. Plus why aren't journalists responding to your story pitches? We'll discuss the main reasons why you are missing out and how easy it is to get it right!

Episode #12 of Brand Newsroom – In this episode we are joined by Guest journalist Daniel Hatch to discuss the very latest in brand journalism. With the big cuts announced at the ABC this week, what future is there for traditional media? Is it inevitable that we'll see more cuts in the future and with that a shift towards more brand newsrooms? What does that mean for journalists and audiences alike? It's a fascinating new world!

Episode #11 of Brand Newsroom – In this episode we look at the very latest Content Marketing Institute market research findings regarding content marketing in Australia. What percentage of brands and marketers are embracing content marketing and which tactics are most frequently being employed? All that plus tips of the week.

Episode 10 of Brand Newsroom - weekly podcast for anyone who has a say in how companies are communicating. In this episode we look at how we can so easily be duped by clever content marketing these days, why we need to get over the pros and cons of brand journalism and how Australia needs to step up when it comes to the creative advertising process surrounding The Melbourne Cup! Are we miles off the mark and missing a big trick? All that plus tips of the week...

Episode 9 of Brand Newsroom - weekly podcast for anyone who has a say in how companies are communicating. In this episode we look at how much influence bloggers have over their audiences and why we must all remember to speak "human" when it comes to storytelling! Why companies that ignore their audience and focus on themselves will always fail. All that plus tips of the week.

Episode 8 of Brand Newsroom - weekly podcast for anyone who has a say in how companies are communicating. In this episode we look at who at your workplace should be doing the content marketing - how much damage are you doing if you leave it in the hands of your sales team? Plus Thought Leadership - is everyone and anyone a thought leader? Is the title thrown around too liberally? Is there a better way of putting yourself out there? And should you be mentioning your competitors when creating content? Does that make you more credible/believable/trustworthy? All that and tips of the week!

Episode 7 of Brand Newsroom - weekly podcast for anyone who has a say in how companies are communicating. In this episode we look at how companies need to sell the idea of content marketing internally - how to get buy in from those with control of the budgets. Also the content marketing trends your business should be implementing - some of the very latest recommendations that will have a huge impact on your business. All that and the tips of the week.

Episode 6 of Brand Newsroom - the weekly podcast for anyone who has a say in how companies are communicating. In this episode we look at how brands are moving in to provide content for mainstream TV and how the public seem to be lapping it up for the time being, plus audience, why it's far better to look at quality before quantity. Digital platforms now give us the ability to really reach the targeted audiences rather than before when there was an element of hit and hope! All that plus 2 cracking little tips of the week.

Episode 5 of Brand Newsroom - the weekly podcast for anyone who has a say in how companies are communicating. In this episode we look at the issues and negativity surrounding brand journalism - in particular from "news" journalists! Plus using celebrities to endorse your brand. Does this work better than using "real" people. Does the public see through the celebrity endorsement or is it clever awareness building? All that and tips of the week!

Episode 4 of Brand Newsroom - the weekly podcast for anyone who has a say in how companies are communicating. In this episode we look at the importance of following a strategy, how face-to-face events are the most important form of content marketing you can carry out, and the different role that marketers and journalists can play within the brand newsroom setting. All that plus the importance of emotion. Want to create compelling content, then use real authentic emotion and see the impact that that has on your audience.

Episode3 of Brand Newsroom - weekly podcast for anyone who has a say in how companies are communicating. In this episode we look at how brands should avoid jumping on the trending #stories - in particular those stories that are of a sensitive nature. Also, in our "something simple" section we look at how you add a call to action to all your content without going overboard and becoming another "advert" - what is the subtle difference? Plus in "future proofing" we examine robot journalism - is this the future? Could you save a small fortune in hiring an army of robots rather than a team of highly talented journalists? And in closing some top tips of the week.

Episode 2 of Brand Newsroom - weekly podcast for anyone who has a say in how companies are communicating. In this episode, we look at why brands need to have an Editor in place. What role do they play and why it's so important. In our smart ideas section we we look at creative ways to be creative in the creative space! How do you stand out and do something a bit different, especially when you have a track record for always surprising your audience. In the future proofing part of the podcast we talk about the issues of automation. How do we maintain a personal touch with our audience when there is so many automated tools designed to make our lives easier? Plus tips of the week including a couple of great websites if you are involved in the Communication industry.

Episode 1 of Brand Newsroom - weekly podcast for anyone who has a say in how companies are communicating. In this episode, we look at the headline that over-promises and under-delivers and the impact that can have on your business. How much is a good writer worth to your organisation - the importance of paying your writers the right amount and the benefits you receive as a result. Video newsletters - a simple but effective way to get greater engagement with your customers/audience. Plus the future of content marketing and in particular the rise and rise of the Podcast - why you should and could be getting in on this effective way to communicate.