Brand Newsroom

In episode #15 James Lush, Nic Hayes and Sarah Mitchell discuss what has really happened in the content marketing world over 2014 and what that means for the year ahead. Are brands now properly funding content marketing budgets or is there still resistance from the decision makers? How committed to consistency are companies - do the best intentions soon fall to the way side when day to day pressures take over? In the final episode of the year the three examine what's on the horizon.