Mortgage Marketing Radio

Episode #31 The One Word that Can Change Your Life Can one word really change your life? When it comes to New Year’s resolutions and goal setting most people give up on their resolutions and loose focus on their goals. What if there was an easier way to achieve your goals and become the best version of you possible? Instead of creating endless goals and resolutions, what if you could choose just one word that would become your driving force for the year? No goals. No wish lists. Just one word. Best of all… anyone, anytime can discover their word for the year. Our special guest for Mortgage Marketing Radio this week is Jimmy Page. Jimmy serves as a Vice President of Field Ministry and the National Director of the Health & Fitness ministry for the Fellowship of Christian Athletes. Growing up in the snow-country of Rochester, New York, he became a three-sport athlete in high school and went on to graduate with two degrees from Virginia Tech. For nearly twenty years, he has been a leader in the health and fitness

In today’s episode our special guest is CEO and founder of Mortgage Coach. Mortgage Coach is a powerful platform that helps position you as a trusted adviser among your clients and referral partners and provides a way for you to deliver information in a concise and understandable way that helps you convert more clients and referral partners. What is a modern mortgage professional? Today people living and breathing on mobile. The days of traditional fee sheets and confusing printouts are quickly waning. Today, consumers demand user friendly graphs, charts and video that make it easy to consume, digest and share mortgage information. Dave Savage calls it a “Total cost analysis.” Dave Savage, founder of Mortgage Coach, has over twenty-seven years of experience as a mortgage executive, business leader, and mobile technology pioneer. By launching Mortgage Coach, Dave has helped tens of thousands of loan officers and millions of homeowners make confident, informed mortgage decisions. Dave is passionate about levera

EP #29: How to Achieve What Really Matters in 2017 by Mortgage Marketing InstituteMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

If you are at the point in your career when you need a boost of motivation, drive to continue with the success you’ve had this past year, or maybe you want to go to that next level in a new year in your business. If you’re looking for somebody to help you believe that it’s possible to double your mortgage loan volume; today’s podcast is really for you. Our special guest for Mortgage Marketing Radio this week is Robert Deiorio (“Bobby D”). American entrepreneur, author and motivational speaker Jim Rohn once said, “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” For mortgage originator Robert Deiorio, the quote describes perfectly his approach to the business he’s built over the last 18+ years – and the success he’s experienced along the way. “I find that philosophy keeps me focused on what’s most important,” Robert says. “As my family’s primary breadwinner, I’m constantly juggling my family’s well-being with my clients’ happiness. If I want to really make a differen

Ep #27: How Velma CRM Helps You Close More Loans In this episode I’d like to talk about Velma CRM and Marketing Automation. Whether you’re an individual loan officer, you’re in management or you’re senior executive, you probably have some level of the CRM. If you don’t - you definitely need to consider Velma. Our special guest for Mortgage Marketing Radio this week is Brent Emler, Director of Sales & Marketing at Velma.com. Velma.com is a leading CRM in the mortgage industry that should be on everybody’s shortlist. It’s designed and built specifically for the mortgage industry so they understand and get your business: Velma does a lot of different things - Email Marketing, Print and Gift Marketing, Marketing Automation, Search Engine Marketing, Web Design. It offers Enterprise and Individual Accounts based on the needs of the client. Research shows 80% of internet browsing is done on mobile devices. Velma was built using responsive design, meaning its designed with mobile in mind. In this interview, you’ll le

What if you could help agents stay top of mind with clients - even after they've sold a home? Do you WhoHub? WhoHub app is the brain child of 28 year veteran of the real estate business, Gordon Wood. As a top agent at McEnearney Associates in Alexandria Virginia, Gordon was continually inundated with questions from clients, sphere of influence, and other agents in his office…“hey, do you know a plumber, painter, home inspector, lender, carpet cleaner, etc.” Gordon thought, there has to be an easier way to store vendors into a master list where his clients and past clients can have 24/7 access through technology, while keeping him “top of mind.” WhoHub leverages the real estate agent’s local knowledge and relationships and keeps them top of mind long after the transaction is closed. The concept of WhoHub is a simple and easy to use app that shines light on its featured players…the REALTOR® and Lender. WhoHub combines the ease of sharing your trusted vendor network with the popularity of in-app messaging. It al

Are you falling short of your production and income goals? Do you want more referrals from REALTORS®? I’ve spoken to a lot of Loan Officers and many of them say that they want to make more money. However, a lot of them keep seem to have difficulty in achieving long-term, consistent success with agents. They tell me "it's like pushing a rock up a hill." Not fun. I know because I’ve been there. In this episode of Mortgage Marketing Radio, I’m bringing you a solo show that I recorded all about having a predictable sales system in your business - the one thing all successful businesses have. The fact is, unless you have a predictable system, you’re likely to fall short of your production and income goals. With a predictable sales system, as well as consistent actions, you’re not getting off the rollercoaster of swings in loan production and having to figure out where your next deal is coming from. In this interview, you’ll learn: * The 3 ways to grow your business in the Mortgage industry * Why you need predictab

Do you know how to get mortgage customers from Google? The truth is, digital marketing today encompasses a lot more than Google and is always changing. As frustrating as this may be, digital platforms are simply too important to ignore if you want to stay relevant and profitable. Our special guest for Mortgage Marketing Radio this week is Chris Johnstone. Chris is someone I’ve admired for a long time because of his authenticity and truth in Mortgage Marketing. For years, Chris has been helping mortgage companies and professionals make sense of the ever-changing world of digital marketing like Google, Facebook and more. Whether you want more customers from your social marketing, search or paid traffic, or you want to get better at referral targeting and marketing online, Chris has the answers. Chris helps you make sense of where you should put your focus and money. He helps you understand which digital marketing strategy is right for you and your budget. Chris was also kind enough to offer a free website analy

Today, if you don't have the insights and wisdom for mastering the mortgage markets, you'll lose to selling on price vs. advice. Our special guest for Mortgage Marketing Radio this week is Barry Habib. Barry has been a prominent voice and advocate of the mortgage industry for over 25 years. Barry is also the founder and CEO of MBS Highway, a company which helps you interpret and forecast activity in the mortgage rate and bond markets, helping you more intelligent in the advice you give to clients and referral partners. However, what you might not know is that Barry also has a very successful career as a mortgage loan originator with over $2.2 Billion in personal production to his name. We cover a ton in this episode, including the markets, the impact of the election, Barry’s market forecast for Q4 and beyond, what it takes to succeed today as a loan officer versus 5 years ago and how to adjust to the market accordingly. This is a truly insightful episode, in which Barry shares how to become a better, more inf

Episode #22: Getting Compliant With Your Social Media We’ve covered the importance of social media in previous episodes and know that we simply need to be on social. However, sometimes we can get nervous about compliance. Our special guest for Mortgage Marketing Radio this week is Ryan Bell. Ryan is the Chairman, Chief Product Officer and Chief Technology Officer of Gremln Social, a platform which deals with social media compliance. Gremln offers all of the brand monitoring, analytics and scheduling features of other software, but in a compliant manner. In Ryan’s words, they’re a “social media marketing suite, wrapped in a security blanket.” What’s more, you can have an existing library of resources, pre-approved by compliance, that are ready to share across your social channels. In fact, Gremln Social has been so well received, that they’ve been endorsed by the American Bankers Association. Gremln’s number one focus is providing the tools to help you streamline your social media marketing needs, save you tim

Episode #21: Getting Mobile Friendly With Easy Mortgage Apps Is your loan process mobile friendly? This week’s episode we’re talking about how to create a mobile friendly experience for your clients and referral partners. Our special guests for Mortgage Marketing Radio this week are Clint Morgan and Michael Kelleher. Clint is the Senior Vice President and Chief Lending Officer of Ruoff Home Mortgage, while Michael is the president of Easy Mortgage Apps, who provide mobile solutions for the lending industry. Easy Mortgage Apps allows you to keep buyers and partners informed and engaged via push notifications, allowing them to interact with the whole process and learn more about their loan without having to rely on emails. As Michael mentions in the interview, there are two approaches to mobile strategy. Either you view it as a “ticking the box” activity whereby you simply have a mobile business card or responsive website, or you adopt the approach that Clint has taken using Easy Mortgage Apps with an end-to-en

Episode #20: Katie Lance: Get Smart with Social Media Are you leveraging social media to its full potential? How are you using social media in your mortgage business? Are you taking advantage of the increased potential for engagement or is it something you’re still neglecting? Our special guest for Mortgage Marketing Radio this week is Katie Lance. Katie runs a social media marketing consulting company focused on helping real estate professionals and mortgage companies get smart with social media in order to build their businesses and drive engagement with their audience. [episode image] In our interview, Katie shares her opinion on the popular “should you be everywhere?” debate and also gives some great advice on how to know which platforms you should be on and when to add a new one. We also discuss whether or not you should automate your social media, as well as how to take the online world offline to grow your relationships and generate new leads. Listen to the interview: [smart podcast player] Social Medi

Episode #19: How to Automate Your Marketing with Unify CRM How are you nurturing your business relationships? When it comes to managing your database of customers and automating marketing activities, there’s a lot of noise and buzz around which CRM tool to use. Our special guest for Mortgage Marketing Radio this week is Scott Benson. Scott is the national sales manager for Unify CRM, with over 22 years of experience in the lending and technology marketing industry. Scott has not only worked for multiple CRM companies, but he’s also studied the industry from a broad perspective and analyzed all the options out there. He decided to work for Unify because of what they offer and bring to the market for Mortgage Loan Originators. Listen to this interview and you too may discover that Unify really is the hidden CRM gem of the mortgage industry. If you don’t have a CRM, you’re up against the never-ending struggle to automate marketing activities, nurture relationships and engage new leads. Scott shares exactly how y

Ep #18: Breaking Free of Limiting Beliefs with Rene Rodriguez by Mortgage Marketing InstituteMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

As a Mortgage Loan Originator, have you ever struggled to attract top-producing Real Estate Agents? How would your business benefit if you collaborated with real estate agents across the entire buyer life cycle? Our special guest for Mortgage Marketing Radio this week is Joe Welu. Joe is a real estate industry expert, entrepreneur and the founder of Total Expert, the first enterprise-grade co-marketing software platform for the real estate mortgage industry. In our interview, Joe discusses how to make co-marketing work in your business, as well as some of the most effective things Mortgage professionals are doing to capture top producing agents. He also shares some high-quality questions to ask in order to find the right partner for your co-marketing efforts, as well as some of the specific channels you can use inside Total Expert. An important thing to remember is that there’s no “one size fits all” to co-marketing, it really depends on the type of market you’re in, the type of loan officer, agents, etc. whi

What are your customers saying about you? Social proof has become an incredibly powerful metric when it comes to doing business. The fact is, doing a mortgage is a very risky proposition, so potential customers are constantly looking for businesses like yours and more importantly, what other people are saying about you. If people are saying good things about your business, why wouldn’t you want to put that everywhere? And why let one bad review spoil your online reputation when you have a potential pool of happy customers? This week we have not one, but two special guests for Mortgage Marketing Radio: Scott Harris, founder & CEO and Craig Pollack, VP of Business Development, both of SocialSurvey. SocialSurvey is doing some amazing work to help mortgage professionals leverage reviews and testimonials to build their online reputation management, drive leads and referrals, build their presence online and have a professional image that people can visit to learn about you as a company. If you’ve ever been curious

On this episode of Mortgage Marketing Radio, our guest is Sam Parker, founder of MyCreditGuy.com Sam share the truth about credit restoration and credit repair and how his company is helping Mortgage Loan Officers get back to the closing table by helping quickly restore homebuyers credit so they can qualify for a home loan. Listen, learn and leave us a review or comment.Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

In this episode of Mortgage Marketing Radio, David Krushinsky of Skyline Home Loans reveals his strategy and tactics for hosting client appreciation event and REALTOR lunch-n-learns.Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

Ep #13: NextGen Video Marketing with VidVerify by Mortgage Marketing InstituteMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

Use these 5 simple steps to help you host REALTOR® classes to quickly and easily capture more REALTORS®, build trust and get more referrals: Step 1: Understand the Mindset of Real Estate Agents – This is one of the most important exercises to complete if you want to succeed in attracting agents. You need to understand why agents say things like “I already have a lender” just to get rid of you. Most Loan Officers never take the time to understand how to influence agents. Don’t be one of those people! Step 2: The Traditional Sales Model is Broken – Are you still trying to attract Agents by cold calling, door knocking, and promising “great rates and great service?” To succeed with Agents, you need to flip the funnel and put yourself in the power position. This guide will show you how. Step 3: The New Rules of Sales and Marketing – Before you can expect to win Agents trust and referrals, you need a platform and messaging centered on engagement and sharing of relevant content that informs, educates, builds trust a