Mortgage Marketing Radio

Episode #19: How to Automate Your Marketing with Unify CRM How are you nurturing your business relationships? When it comes to managing your database of customers and automating marketing activities, there’s a lot of noise and buzz around which CRM tool to use. Our special guest for Mortgage Marketing Radio this week is Scott Benson. Scott is the national sales manager for Unify CRM, with over 22 years of experience in the lending and technology marketing industry. Scott has not only worked for multiple CRM companies, but he’s also studied the industry from a broad perspective and analyzed all the options out there. He decided to work for Unify because of what they offer and bring to the market for Mortgage Loan Originators. Listen to this interview and you too may discover that Unify really is the hidden CRM gem of the mortgage industry. If you don’t have a CRM, you’re up against the never-ending struggle to automate marketing activities, nurture relationships and engage new leads. Scott shares exactly how y