Mortgage Marketing Radio

Want to know the secrets the big boys use to generate online consumer direct leads? As the CEO of , our special Guest Andrew Pawlak reveals the exact offers, funnels and lead magnets that generate a flood of consumer direct leads. Links Mentioned:Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

We have arrived at Episode #50! Woo-hoo! I want to thank you the listener for your continued support as we've grown the podcast over the past year. It's been a labor of love and I appreciate the positive words of encouragement some of our listeners have shared.  You can send your feedback to   We're celebrating Episode #50 with a very special guest. closed 560 loans in 2016 and ranks as the #1 VA lender in Metro DC, Top 100 on Scotsman Guide and Top 1% of Originators in America. Rick and I agree that most relationships between Loan Officers and Realtors is, quite frankly, broken. In his newly released book, , Rick offers his solution for fixing how loan officers, Realtors, and Loan Officers can create partnerships that accelerate business and growth for long-term results. Hang out and listen as Rick shares his systems and process for designing a business that allows you to still have a life while scaling your volume. Resources and Links Mentioned: Rick's Book:Mentioned in this episode:MortgageMarketin

This week we're talking with Ryan Leopold, Co-Founder of and Derek van Dam, Sales Manager with . To be a modern mortgage originator you must be mobile friendly. What does that mean?It means more than just having an online application. It means having a mobile friendly client and referral partner experience that makes it easy to engage, refer and convert. What if you could have a personalized presence on all your clients and referral partners mobile phones? What if you had an app that kept you top of mind, connected to your clients and partners and provided you with reporting every time someone used or shared your app? Our guests on today's show will reveal exactly how you can do that and more. Listen and learn how you can become mobile friendly and get more business today. Resources & Links Mentioned: Ryan Leopold Email:   Derek van Dam Email: Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

What does it take to originate over $434 Million in loans in a single year? Our guest answers that question and many more on this episode. Shant Banosian is Guaranteed Rate’s #1 loan officer nationwide with 1136 closed units and $434.5 million in funded loans in 2016 alone.  has ranked Shant as the #1 Loan Officer in Massachusetts several years in a row. Shant has found success in the mortgage business for many reasons as you'll hear on this episode but most notably for always putting the customer first. An impressive 98% of his clients would use him again, and he continues to grow his business thanks to word-of-mouth referrals.  Whether your goal is to get to the next level in your business, implement better systems for growth or just fine tune your sales process, Shant reveals his best practices for building a profitable business any Originator can learn from.Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

Our special guest for this episode of Mortgage Marketing Radio is Vince Kingston. He's built an amazing business based on . Listen to Vince as he reveals his process and system for teaching several CE credit classes each month, how he fills the room and his simple, automated follow-up plan that gets him $4-$5 Million in loan closings every month. Links Shared During Podcast:  Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

In this episode, Author Susan Meitner shares her journey from newbie Loan Officer, recounting her accomplishments and disappointments along the way to over $40Million in personal production and becoming CEO of Centennial Lending Group. She’s also the author of Crazy Lucky Girl which is full of fun, valuable, and relatable advice wrapped up in the memories and life lessons of her long career as a Mortgage Originator and now CEO. The business Susan created was born from her life experiences, hard work, resiliency and passion for the mortgage business. What You’ll Learn from This Episode: How to Face Your Fears and Find Your Strengths Dealing With Rejection How to Ask for [and Get] Referrals Systems to Grow Your Production The Importance of Loving What You Do And More… Resources Mentioned Susan’s Book: Crazy Lucky Girl Susan’s Company: Centennial Lending GroupMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

Ep # 415: How Top Agent Liz Johnson Built a Referral Network of 176 People Helping Her Sell Over 100 Homes a Year We're mixing it up a little bit and taking a pause from our discussion of The ONE Thing book. Today we’ve got a dynamo of a woman for this episode. My guest this week is Liz Johnson of Keller Williams. She’s a cop’s wife and an ex-cop herself, a mother, combat veteran, entrepreneur, and so much more. Liz is a highly successful real estate agent from Washington State, but she hates cold-calling, so she came up with a unique approach to networking and engaging with her sphere of influence. Liz and I dig into her unique referral program consisting of 176 MVP's or "Most Valuable Partners" and her suggestions on how you can do the same. If you want to learn more on how to leverage your sphere of influence, improve your referral rate, and more, check out Liz’s book: Perk Your Sphere: Reward Those Who Reward You on Amazon. In this interview, you’ll learn: Liz’ Background and Her Book The Beginnings of He

On this episode we continue our discussion from the book The ONE Thing. A common response from Loan Officers when sharing the principles from the book is that it’s impossible focus on ONE thing and to not be interrupted during an average "day in the life" of a Loan Officer. Success does not mean perfection. It’s not about avoiding distraction every minute of every day. The perfect, uninterrupted day is impossible. The goal is to figure out what matters most, and when you’re doing that ONE Thing, eliminate distraction. I time block. If you looked at my calendar, you’d see regular appointments with myself to do my most important work. That’s when I avoid distractions at all costs. Think of it like going to movies. You’re there for ONE Thing—to see the film. Because you’re really clear about that, you turn off your cell phone, you grab snacks in case you get hungry, and you probably even make a pit stop before you go in. All this so you can have an uninterrupted experience. What’s Star Wars ONE Thing? Making awe

We're continuing our discussion on The One Thing and using the book of the same title as our basis for today's topic that I call The Six Lies of Success. In the book; The ONE Thing, there are six beliefs (or lies) in our heads that are reinforced through history, stories, modern media and well meaning friends and family. Often times myths and mistruths are repeated so often the start sounding like the truth. How often do you find yourself saying " I need balance" or being so busy you multitask your way to overwhelm? Do you find yourself feeling like you need to "get a life?" Do you rely on willpower only to find the well of willpower runs dry fairly quickly? If we're going to maximize our potential and be the best version of use we can be, we need to stop the lies. Buying into The ONE Thing can be difficult because we've bought into so many other things. But how's that working out for ya? More often than not, those "other things" muddle our thinking and sidetrack our success. This episode will help you recogn

As I speak with Loan Officers across the country, I hear a recurring theme that goes something like: "I don't have enough time to get stuff done" "I can't get any real work done with all these fires to put out." "I know I should be ___________ but I just can't seem to find the time." Do any of these sound familiar? On this episode we're getting started with time blocking. It's a critical discipline most of us need to get better at if we want to be more productive. We're starting simple on this episode because time blocking is a learned skill. We want to get some quick wins and this episode will help you get started with some basic time blocking to take control of your day, your focus and your results. The great thing about time blocking is you can see the results quickly. You'll feel good and be eager to keep going. In this interview you’ll learn: • How to Get More Done in Less Time • The Value of Time Blocking • A Simple and Easy Way to Get Started • The Importance of Taking Breaks • Quick Start Tips for Tim

Ep #41: Secrets of a Wall Street Journal Top 250 Agent by Mortgage Marketing InstituteMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

What’s your perception of someone who’s written and published their own book? Does being a published author help position someone as an authority with celebrity and expertise? one in a million bookYou’ve heard it said: “perception is reality.” On today’s episode you’ll hear from top agent Erik Brown who’s leveraging his self-published book to elevate himself in a competitive market, taking control of how he’s perceived as unique and different from other agents. Erik uses his book as a highly valuable business card. People toss away business cards. They don’t toss away books. People take books with them, they share them and they stay top of mind on the desk or coffee table. With a book, you can educate your target market on how to choose an agent or Loan Officer. You can insert various calls to action, driving people to your website or social media. Erik uses his book as part of his marketing funnel and includes a copy of his book with his pre-listing package. It's also a good qualifier when you ask prospects

Nobody arrives at the top of success mountain alone. Everyone who has achieved anything of significance has had help along the way from a mentor, coach, parent, teacher or someone who helps guide us along our path. It's an honor to have executive coach Bill Hart as our special guest for today's show. Bill has spent the past 27 years in the real estate and mortgage industries and has been an executive coach with Building Champions since 2003. He's had literally thousands of coaching sessions and understands what it takes to succeed in any market. In this session, Bill shares his expertise on how to stand out and rise above the noise of a competitive market. Do you want more engagement and response from agents? How about a workable social media plan that attracts your ideal clients? Bill also shares how to adapt your business and marketing plan to align with your unique personality type. You don't have to be anyone else but you. Being you IS your competitive advantage because your authentic self is what people

Our special guest for Mortgage Marketing Radio this week is Loan Officer Jeff Kadlec with Finance of America in Scottsdale, AZ. Jeff is a seasoned mortgage banker in Phoenix Arizona that enjoys consulting with REALTORS® on how to leverage video marketing on a low budget and close 50% more deals every month doing what they love. For more than 25 years, he has exemplified exceptional management and leadership within the mortgage and banking industries. Jeff has worn many hats in his career- Originator, REALTOR®, Branch Manager, Vice President, Private Lender, Entrepreneur and Real Estate Investor. Jeff is a member of Powerful Presentations Master Class. You’ll hear how Jeff is leveraging the done4u Agent classes included in Powerful Presentations to quickly and easily attract and convert agents to referral partners. Listen to this weeks episode and hear how Jeff is no longer chasing agents because agents are now attending his classes which puts him in control. He chooses which agents he considers as part of his

Ep #37 How One Simple Video Ignited this Loan Officers Business Our special guest for Mortgage Marketing Radio this week is Branch Manager at Gateway Mortgage Group in Keller, TX. I saw a video Jeff recently posted on his Facebook page and was blown away by the engagement, views and shares he was getting. Especially considering this was his very first mortgage related video he ever posted! Jeff did what most don’t. He took action! He grabbed his smartphone, pointed it at himself and recorded a short video with the following topic: The 3 Most Common Barriers That Keep People from Buying a Home. What happened next for Jeff is amazing! Within days he exceeded over 1,000 video views, had multiple shares, agents shared his video to their own Facebook pages and he got meetings and referrals! What’s stopping you from doing the same? You! Let Jeff’s story be an inspiration for you to finally get started with video. It could be the one thing that ignites your business like it has for Jeff and others. In this interview

Our special guest for Mortgage Marketing Radio this week is CEO @ leadPops | Business Coach | Author Mortgage, Real Estate, & Insurance Marketing Expert Andrew Pawlak. LeadPops develops lead generation technology and marketing solutions for mortgage brokers, loan officers, Realtors, and insurance agents that are sick and tired of spending money on marketing that doesn’t work like it should. While most other companies build websites and landing pages that serve as “online brochures” with little or no thought as to how to convert your traffic into leads, leadPops focuses on creating digital experiences and lead conversion tools that entice potential customers to take action. Getting a bunch traffic without converting leads is like running the A/C and leaving all your windows down, but a LOT more costly. As the only Conversion as a Service (CaaS) platform serving the mortgage, real estate, and insurance industries, LeadPops helps clients increase sales by converting their anonymous web visitors and into tangible

Ep #35: Branding Lessons from a Top Agent Selling 120 Homes per Year Today we’re doing something a little unique. Our special guest this week is Mike Bjorkman. He’s a top producing Real Estate Agent, selling an average of 10 home every month. Mike is a stud. He’s completed over 4,500 real estate transactions and currently manages over 350 residential properties. Mike is also a well known author, national speaker and trainer for some of the top agents across the country. He has been awarded a seat on the Top 5 Advisory Board and has made his biggest priority protecting, serving and educating his clients. What you’ll hear is some ideas on how you can position yourself in your local area as a mortgage loan originator and begin to build your brand and your presence so you attract top agents and consumer business to you. If you like today’s episode and want us to feature more top agents and talk about how we as loan officers can be more effective in attracting and converting real estate agents to referral partners

Episode #34 How to Build Your Brand and Boost Your Business With Video Today we’re unpacking this whole concept of video marketing. You’ll hear the best practices on how to incorporate video into your business even if you don’t like to be in front of the camera and do not know what content to produce. If you’re not doing video yet, hopefully after listening to this podcast you will. Our special guests for Mortgage Marketing Radio this week are Ryan Christensen and Ryan Hills of The REsource.tv Here is what they say about themselves: “We at the Resource.tv are committed to keeping you on your feet in the real estate industry. We'll make you laugh, think twice about what you're doing with your business, help you step up your personal expectations, laugh again & get an insider scoop into what's soon to come in the real estate industry without being boring and stuffy.” In this interview, you’ll learn: ● Type of videos that get watched the most ● History behind “The REsourse TV” ● The reasons of the “Loan Officer

Episode #33 The World’s #1 Small Business Guru Our special guest for Mortgage Marketing Radio this week is Michael E. Gerber. Inc. Magazine
 calls Michael E. Gerber “the World’s #1 Small Business Guru.” He’s an entrepreneurial and small business thought leader who has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years. As Michael states during our interview, what we do in our in our job activities is not about the day-to-day stuff. The opening and closing loans, meeting with real estate agents and it’s not about just making money. Michaels conviction is that our work needs to be about something more, something bigger. Without purpose and meaning, the routine activities eventually burn us out and it never becomes enough. We don’t want to spend a lifetime doing something that doesn’t give our life meaning. Michael is the author of the mega-bestseller “The E-Myth Revisited” and five other E-Myth books concerning small business and entrepreneurship. Mi

Ep #32: How to Automate Your Social Media Marketing When it comes to being active with Social Media marketing, I find Loan Officers are usually in one of three categories. 1) I’m on Social but not getting much ROI 2) I don’t have time for social and not sure what to post 3) My company prohibits me from using social media for business If you fall into any one of those categories, today’s episode is just for you! Our special guest for Mortgage Marketing Radio this week is Jason Lutz. As COO of Derivian Group, Jason is responsible for developing technology to help grow Loan Officers’ digital footprint, driving more business to Loan Officers while improving the consumer’s experience. In essence, Jason’s job is to help you leverage Social Media to stand out, rise above the noise and get clients by working smarter with Social Media and digital tools. So whether you’ve been tinkering with Social Media without much return, you’re a seasoned pro getting monthly referrals or you’ve shyed away from Social Media because