Mortgage Marketing Radio

Episode #21: Getting Mobile Friendly With Easy Mortgage Apps Is your loan process mobile friendly? This week’s episode we’re talking about how to create a mobile friendly experience for your clients and referral partners. Our special guests for Mortgage Marketing Radio this week are Clint Morgan and Michael Kelleher. Clint is the Senior Vice President and Chief Lending Officer of Ruoff Home Mortgage, while Michael is the president of Easy Mortgage Apps, who provide mobile solutions for the lending industry. Easy Mortgage Apps allows you to keep buyers and partners informed and engaged via push notifications, allowing them to interact with the whole process and learn more about their loan without having to rely on emails. As Michael mentions in the interview, there are two approaches to mobile strategy. Either you view it as a “ticking the box” activity whereby you simply have a mobile business card or responsive website, or you adopt the approach that Clint has taken using Easy Mortgage Apps with an end-to-en