Thedrum

In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.

This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.

Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers? All this and more in this episode. Visit thedrum.com to find out more about The Drum Network.

Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?"

In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.

In this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to which professional sports teams are investing in new ways of communicating with fans.

The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic. Episode two takes on one of advertising’s most important topics - transparency and how Supply-Side optimisation (SPO) is playing a part in solving this issue. GroupM Asia Pacific investment director, John Miskelly, joins to explain the challenges facing agencies, brands and publishers alike. Also in each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of this all-important topic.

In this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity.

In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.

In this episode of Marketing Stories, we hear why brands should be looking to the successful influencers on TikTok for advice on reaching young audiences.

In this episode of Marketing Stories, CEO of The Drum Diane Young explores the nature of brand purpose. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous.

In this episode of Marketing Stories with Diane Young, we take a look at the rise of virtual influencers - including our very own Floresta Nas. Why are brands investing in virtual influencers, what does it say about our relationships with fame and social media, and what are the implications for flesh and blood influencers?

In this series, CEO and co-founder of The Drum Diane Young takes us through her favourite stories from the latest issue of The Drum. This second episode features a look at the future of marketing and automotive with two of the industry's brightest stars - James May and Richard Hammond. This episode is brought to you with the support of Readly.

Episode 1: OTT with Viu’s Janice Lee The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic. Episode one takes on the much-talked-about growth channel of over-the-top (OTT) streaming, inviting leading streaming platform Viu’s CEO Janice Lee on as the special guest. Also in each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of this all-important topic.

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

As part of The Drum's Digital Transformation Festival, L'Oreal's chief digital officer, Lubomira Rochet speaks to brands editor Jennifer Faull.

The Drum's Leadership Lessons welcomes Diageo's chief marketing officer Syl Saller who discusses her inspirations and insights on management and driving change in her role at one of the world's leading alcohol beverage producers.

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative  

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative