Thedrum

We know from conversations with Network members - and people outside the marketing industry - that there are huge challenges to attracting and retaining young talent. In this episode of The Drum Network podcast, we ask three experts about how they're going about creating a work environment that is conducive to young talent. Hannah Grace of Cult LDN, Mike Petricevic of Waste Creative, and Oliver Bruce of Pinpoint Media join senior reporter for The Drum Chris Sutcliffe to discuss the issue.

Asia is the focus for many brands - and therefore the marketers who work on their behalf. At the same time the ‘market’ is so unbelievably huge that it almost can’t be considered a market at all, more of a collection of markets, each of which requires its own particular expertise to succeed in. In this episode we’re joined by four experts to discuss marketing and retail trends across Asia, with a focus on how brands are thinking about moving into - and out of - the countries it contains. Kemosabe’s John Speers, The APS Group’s Fiona Zeng, Emerging Comms’ Domenica di Lieto and Tong Digital’s Adam Knight provide us with insight into what brands need to consider when they think about marketing in Asia.

Purpose is a woolly term - but an agency’s values are the bedrock on which the business is built. So to what extent are we talking the same language when we discuss our agencies’ purposes, and how do we ensure that our clients and employees are brought along on our journey? In this episode of The Drum Network’s podcast a panel of our members take us through how they built their agencies upon a singular set of values - and how they maintain them as they bring new people along for the ride. We discuss: - How do you build a business around your personal beliefs - and your clients'? - Do clients really care what your agency’s purpose is - or will the ability to deliver on briefs always take precedence? - How do you maintain your values as you take on new team members?

Is ‘experiential’ a dirty word? As we transition back to an age of live events, is the term too narrow and prescriptive to encompass the range of live, virtual and hybrid events? And to what extent can brands exist harmoniously within an environment that is primarily about audiences living in the moment? In this episode of The Drum Network podcast we hear from a trio of experts about their hopes and expectations for the sector over the near future. We discuss: - What does a modern experience-focused agency look like? - How do the B2B and B2C industries compare for experiences? - How can brands ensure they are an integral part of any experience - whether virtual or in-person? We're joined this time by Lively's CEO and founder Mike White, Freeman's brand experience director Natasha Barnes, and founder of Amplify Jonathan Emmins.

In this episode of The Drum Network Podcast, which coincides with The Drum's retail deepdive, we hear from three experts about the future of retail and e-commerce. Over the past 18 months e-commerce has boomed, but the trends that predated the pandemic have continued apace. So where should smart agencies and retailers be placing their chips for the future, and how are retailers replicating the strengths of brick-and-mortar in digital spaces?

In this follow-up to our first Keeping the Spark episode, we hear how agencies of all sizes and ages are bringing their employees along as their scale up. Whether that's getting buy-in from new hires to ensuring that the co-founder keeps an eye on the values that matter, this episode provides practical advice on retaining your values as you grow. For this episode we're joined by Croud co-founder Luke Smith, the co-founder of Reddico Nick Redding, and EVP talent and inclusion at Jack Morton Worldwide Natalie Ackerman.

In this episode, McCann Worldgroup's ECD Gary Swimer takes us through his personal journey through the health marketing industry, in addition to asking what the current status of the market is, and how it varies by geography.

In this first episode of our Keeping the Spark sub-series, we ask Becky Simms of Reflect Digital about the reality of growing your agency from a small to a mid-sized agency - without sacrificing the culture or values that underpin your work.

We couldn't discuss the future of TV in a single episode. This time Richard Carroll, senior digital marketing consultant at Capgemini Invent, takes us through the platform agnostic future of television. We discuss the vast range of choice audiences have in terms of video content, platforms, and even how they choose to pay. What happens when (and if) consumers get used to subscription-first television - is there room for ad-supported interruptive television content? Where will investment come from and will there be room for challenger platforms among the giants of Netflix, Disney+ and Prime Video?

Television provides us with some of our most well-known cultural touchstones, from the shared experience of discussing the latest episode of Strictly Come Dancing to speculating online about the next episode of a murder mystery show. The television landscape is increasingly fragmented, with a vast array of platforms and channels delivering more choice of shortform and longform content than ever before. The line between film and TV is also blurring, and even the most staid and traditional broadcaster is experimenting with new forms of video to appeal to younger audiences.

Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the current issue of solving the virtual networking problem, to maintaining the hype pre- and post- digital event. To begin with, though, I asked Emma Bartholomew, who sits on the advisory board for Paradise, to tell us about why ‘hybrid’ events have become the great hope of the industry over the next few years. Then, Neil Mason, executive creative director for INVNT, tells us about why some of the challenges around hybrid events are no different from those around more traditional formats, but how tech like VR and AR are accelerating those opportunities.

In this episode of The Drum Network Podcast, we're joined by experts from Lively and Verve to discuss hybrid events. We take a look at the definition of hybrid, how agencies and brands are adapting to consumer expectations, and ask if content or UX is the bedrock of a great hybrid event. https://verveliveagency.co.uk/ https://lively.agency/

On this episode, we're joined by Waste's head of strategy Christian Perrins to discuss the opportunities for marketers around gaming. From Ford's partnership with Rocket League to high-end fashion brands debuting lines in Animal Crossing, there are growing opportunities for brands to reach this growing and lucrative audience.

In this second part of The Drum Network's 2021 Predictions podcast, we're joined by representatives of Croud and Jack Morton to discuss the tech and social trends that we hope will stick around for the rest of the year. Insights this time include the rising tide of empathy among our co-workers, the rise of hybrid events, and the ultimate endgoal of personal development.

In this episode of The Drum Network Podcast, The Drum's Chris Sutcliffe and Space & Time's Andy Griffiths discuss the phenomenal changes that have occurred within DTC marketing over the past year - and where it might go in the near future.

Covid. Brexit chaos. Enforced working from home. It's fair to say that 2020 hasn't quite been everything we envisaged or hoped for. Despite that we've found an awful lot of hope from our Drum Network members, and a recognition that the year has been an opportunity to reset and realign our priorities. In this special two-part episode, we take a look at everything that's happened over the course of the year and ask what we expect is coming down the pipe for 2021.

In this episode of The Drum Network Podcast, we hear from Capgemini's Ana Costa and twogether's Jon Busby about the role of audio and video in B2B marketing.

After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how best we can deal with influencers to ensure their authenticity isn't diluted by dealing with brands, and the role agencies play in that relationship.

Long held taboos are being turned into competitive advantage by Essity and ITV. This episode, written by Jen Faull, is about award winning work that tackles subjects marketers have shied away from in the past.

The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic. Episode three looks into a major talking point for 2020, mobile in-app. The episode looks at how by getting the user and ad experience right, apps can become scaled around the world almost overnight, like our guest speaker TikTok. In this episode, Chew Wee Ng, head of business marketing, South East Asia at TikTok, shares stories about the meteoric rise of the app and why advertising is so key to its future development. During each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of the topic.