Thedrum
How purpose can make or break a brand
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:10:32
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Sinopsis
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the nature of brand purpose. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous.
