Russ And Randy Podcast | Healthcare's Prescription For Web & Social

Telehealth visionary Michael Greiwe, M.D. tells us the story of how he conceived of "OrthoLIve," an orthopedic telemedicine platform he developed in 2015.  Dr. Greiwe is CEO and Founder of OrthoLive. Motivated to improve the lives of his patients who sometimes drove hours for an office visit, Greiwe was able to implement a system that not only improved the lives of his patients, but also improved the efficiency of his practice. Fearful that "technology could hurt us," his own data analysis revealed to him, and his colleagues, that telemedicine could actually improve patient satisfaction, save time for physicians and grow the practice. While OrthoLive is designed for orthopedic surgeons, SpringHealthLive is designed to achieve the same goals for other medical specialties. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and M

Jennifer Thompson, president of Insight Marketing and host of the podcast "Dr Marketing Tips," joins us and shares her tips on how to best use social media to market ourselves and our practices. Jennifer insists you must be "in" social media to use it as an effective marketing tool.  Just being "on" social media has become passé (ie dead), and now, for you to become an effective marketer, you must involve yourself and your community. She gives some great tips and examples toward the end of this interview - many of which are apropos given the pandemic. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

This breaks a short hiatus with "Russ and Randy."  This episode was published during the pandemic and highlights the importance of authority. Those with questions about health need answers.  Information emanating from anyone or anything but an authority can lead to confusion.  As we look forward to guidance from our authorities about the pandemic, our prospective patients online look for guidance from their own authorities with regard to their own health issues. Becoming an online authority in healthcare is easy and natural for healthcare providers...as we are already authorities. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Dr. Lewis is a practicing optometrist in the San Francisco Bay area.  He has managed thousands of refractive patients and has developed an automated, yet personalized, digital system to increase referrals from existing patients. He developed this system after realizing that too many of us neglect to use internal marketing to generate referrals.  His system does not rely on a proprietary system, but it does you email/SMS to keep in contact with each patient.  The system allows complete customization for both the patient and the doctor. Listen how he can increase your referrals without buying any new software or hardware! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

LinkedIn is the preferred professional social media platform.  This episode covers the basic information everyone should include in their LinkedIn profile.  Pay attention to the following areas:  headline (tagline), banner image, head shots, description and summary.  Lastly, we offer some tips on preventing grammar and spelling mistakes. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Two factor authentication (2FA) is not a marketing tool and won't get your website ranked, but it will keep your website safe from intruders and your other digital accounts safe as well.  2FA involves the user to have or know 2 of 3 unique identifiers that only the user can know, they are:  Something you know Something you have Something you are A password, for example, is something you know.  Used by itself, a password is only 1 step verification.  Two factor authentication requires a second piece of information.  Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Relevant, refreshed and regular are the 3 Rs of SEO.  These 3 concepts will give you a better understanding of what sites get ranked well and why.  In addition, you'll understand SEO even better looking through the lens of the consumer, aka web serfer, aka your next patient.  Websites that pay attention to the "3Rs" get higher rankings of their webpages.    Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

In this episode we explain the process of SEO for your YouTube videos.  Optimizing videos requires attention in 5 different fields of the "information and settings" tab of your video.  Though optimization really relates to anything to improve views of the video, we are restricting this episode to optimizing your video through: 1) File Name 2) Title of Video 3) Description 4) Thumbnail and 5) Tags.  Optimization will help increase the total number of views of your videos by getting your videos to rank well. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Getting your YouTube videos to rank well takes a little more ingenuity  than getting your webpages to rank on the other search engines using traditional SEO approaches.  Video is difficult to index, whereas text articles on your web site are easiest, but it can be done.  The secret is to do everything you can do to increase your views...and here's how and why.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Whatever content you are publishing on your website or social media, is it valuable?  While all health providers tend to discount the value of their services, we tend to discount the value of our articles, newsletters, videos and podcasts. Here are some easy questions you can ask to evaluate the value of your content.  You answer "yes" to any of these questions...you are providing value! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Let's start off the new year with some realistic ground rules for your digital marketing plans.  Whatever you plan, make your goals achievable (realistic), enjoyable and with clear cut goals.  Marketing in healthcare is tough enough, why be hard on yourself.  We'll cover 10 easy to implement suggestions in this episode, too. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

This episode discusses simple ways to improve your website by making it more engaging and current...but without the labor of creating new, refreshed content.  Though the best "fix" for any website is the routine injection of fresh content, many website owners aren't able maintain this level of publishing.  What's next?  We discuss several "quicker fixes" to make improvements to your website.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social  

This is our 100th episode.  We ask each other "What are your favorite episodes?"  We reflect about the messages we hope we are sending to you and talk about our favorite topics and themes.  We also talk about what the most popular topics you, our listeners, have enjoyed.  We thank you for hanging in there for our weekly (almost) "Tips in 10."  See you next week.  BTW - Let us know your personal favorites! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

As SEO consultants, Russ and I are often asked "What do I post on my website"?  It's simple, your content should be educational.  Your content should teach your patients whether it's on a website, YouTube, or social media platform such as Facebook.  Educational content does more than just each your patient, too.  Use this same content to boost website rankings, improve your brand as an authority and improve clinic flow and approval ratings.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social  

Carrie Nixon, Esq. is the managing member of Nixon Law Group and CEO of HealthNexus, a healthcare reform and innovation consultancy.  As a healthcare attorney well versed in the digital age, we query her about specific legal documents needed to appear on your medical website.  Specifically, we question Carrie about: Privacy Policy Terms of Use Disclaimer GDPR  Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social      

Randy interviews Chris Panebianco, the chief marketing officer (CMO) of Bankers Healthcare Group (BHG).  BHG caters to healthcare professionals with medical practice financing, loans and other financial services.  Chris talks about how "marketing" to healthcare has changed over his career and then reflects about his own personal experience with searching the Internet for medical care for he and his family.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social      

What are the best practices for the length of your website articles (posts), podcast episodes and videos?  When deciding, consider the follower and SEO.  It's a constant battle, but there seems to be some middle ground where you can engage your follower AND satisfy best practices for SEO.  We have some experience with blogposts and pages, podcast episodes and YouTube videos.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social      

Even if you were an expert in ALL fields of medicine, you would surely have a few "favorite" conditions you'd rather treat versus others.  In this episode we simply highlight that you should create a digital footprint (website, social media, YouTube) which reflects your expertise AND how you envision your "perfect" practice.  Here are some easy tips how to move in that direction.  You must have some favorites....we do! Russ and Randy #healthcarepodcast

HTTPS means your website is safe.  Converting your website to HTTPS means your site can be trusted, your visitors' information is safe and the content on your site is legitimate.  HTTPS requires obtaining an SSL certificate for you site.  The SSL is website specific, can not be transferred and must be purchased yearly.  Regardless if you sell goods online, everyone needs an SSL - it has been "required" for SEO rankings and soon, sites without an SSL will be flagged as an "Unsecure Site." Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social      

Russ and Randy query what platforms could replace the marketing utility of a website, that is, if you didn't have a website, what would be the next best platform to market your practice? We investigate alternative ways of marketing digitally without a website.  What would you do?  Russ like a few platforms and Randy has a couple of others in mind.   What would you do? Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social