Russ And Randy Podcast | Healthcare's Prescription For Web & Social

A few years ago, Geisinger Medical Center needed fill staff physician slots.  They chose the typical route of using direct mail to advertise their openings.  Their marketing stretegist convinced them to simultaneously try to market the openings on the Geisinger FaceBook page.  This is a very clean case study where conventional direct mail is compared to FB.  The results are very provoking. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Your website does not need to outrank the entire world.  To be successful, your website needs only to outrank your competition in the communities and areas that you serve.  Focus on ranking in the zip codes of those areas.  Google search your competitors - similar practices who also have an active web presence - you'll be surprised how few competitors you may actually have! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Relevant content is content which is meaningful, interesting or memorable on the web.  Content that is not relevant is spam.  Whether on your website or social media platform, your published content has to provide value for it to be consumed.  Relevant content will be opened, read, remembered... and shared.   If your content is meaningless, boring and not relevant...so are you.  Don't spam your audience with non-relevant content. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social  

Scarcity marketing is no longer healthcare's best marketing principle. As sources of health information, practitioners' value to our patients has decreased as Google and the Internet have provided competition. This creates a unique opportunity for health providers to market effectively. The practitioners who rise to the call and provide their own information will be the most successful.  Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social  

Every website should be a blog.  Period.  Is yours?  Blogs were initially a fad, but the ability to easily add content, the basis of SEO, has established their value as the best website platform.  SEO is based on content. Blogs, aka content management systems, are best suited for SEO and the search engines. Themes/Design of a blog can now be changed easily with a click.  No more custom coding.  No more expense.   In other words, putting your website on a blog platform allows you to maximize your ability tor get your website ranked and still have a 100% customizable website.  It's the best of both worlds. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social  

Transparency is a funny word in medicine.  We don't use it much in medicine, but it is the method by which you become human and relevant to your audience.  Transparency makes you believable.  Transparency is how you begin the process of engaging your reader.  In the digital age, prospective patients want to know "who you are" and not necessarily "what you are."  This episode discusses the 2.5 types of transparency which are important to your "next" patient.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

The goal on the Internet is to establish trust.  How does a healthcare website succeed in developing trust?  Every successful business or brand, must provide value to their customers. Think of the brands you trust;  Costco, Amazon, Sears, etc.  We trust these brands because they consistently provide value to us.  So, too, you must provide value (articles on healthcare) on your website.  This is the first step to developing trust with your followers and getting them to make an appointment. Fortunately for healthcare, providing value is a snap.  Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Curating content is the process where you, the healthcare expert, use your expertise to educate your readers.  Choosing popular health topics and adding an explanation, an analysis or your expert opinion provides value to your readers and can help improve traffic and the popularity of your site.  Curating content is an exceptionally powerful tool to build your brand.  Curating is a natural "slam dunk" for a healthcare provider. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Want to podcast (yes, you should)?  Here's how to get started in 3 simple and very, very affordable steps.  Chances are you already have the necessary equipment and you have (almost) nothing to buy.  We talk about recording, hosting and how to get published on iTunes and other platforms.  If we've done it, then it can't be too hard! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Newsjacking was "invented" by David Meerman Scott and is a marketing technique where credible and authorative content is published in a timely manner.  Publishing your views / opinion / editorials on trending healthcare topics on your blog can increase traffic through newsjacking. As people are online searching those trending keywords, your content is more likely to be found. Slightly different than curating news, you can become an instant authority by publishing your views as a topic becomes (or earlier) popular.  Here are some ways to newsjack.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Randy started publishing his own surgical videos on YouTube about 7 years ago.  His total views are fast approaching 1 million views!  During this episode Russ interviews Randy about how he produced his videos, and how it has benefited his practice.  It definitely has helped his SEO and marketing and we'll share with you how it helps..and why.  Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social  

We review our favorite software we use for video editing and for screen capture.  There are several platforms to use for video editing, but we remark about a few programs we each like for both video editing AND screen capture.  Screen capture is the fancy term for taking video of your computer screen!  We remark on ease of use, price and features.  It can't be that hard!  We use these! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Want to create an eBook using "best practices"?  Want your eBook to be at the "next level"?  In previous episodes, we have guided you to create an eBook composed of your blog posts and articles, but here, we make recommendations for those of you interested to taking it to the next level.   We give about a dozen or so "must have" tips to consider when writing your eBook.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Creating your eBook can be easy.  Just "copy and paste."  If you are ready to write an eBook, we are assuming you have a website.  Use the content from your website/blog to create your eBook.  We discuss 3 simple steps to identify the "right" content and how to easily use your existing content to create your eBook.  What's more, there's no need to re-write your existing content.  Just "copy and paste." Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Russ has tremendous experience with writing an eBook.  Ebooks are different than a traditional published book, but basically is an electronic file which can be downloaded and read as an electronic book.  Ebooks are cheaper and can be as long or short as you want.  There are several reason why you might consider writing your own ebook to grow your practice and/or market your organization. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

We all need to be asking for a review from our patients.  Online reviews are essential to every marketing plan and are integral to the next patient's decision to make a new appointment.  Asking for patient reviews is much more acceptable and commonplace than just a few years ago.  Here our some suggestions how to effectively and seamlessly make your request.  Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Russ and I want to thank you for your patronage and following over the past 75 or so episodes of "Russ and Randy."  We have learned quite a bit in the last 18 months of production: we have made some mistakes and have made some improvements to the show.  Most of all, we have learned some great lessons...such as doctors don't know everything!  Happy Thanksgiving! -- R and R   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

What's the proper way to ASK someone to guest blog for your website?  We discuss tips and recommendations on how to properly make a request and make your request irresistible!  Guest blogging can be mutually beneficial for you and your guest blogger!  Here's how.  Enjoy!  Russ and Randy. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Hyperlinks, usually activated by a click, connect you to another webpage or file.  Hyperlinks allow you to link quickly and directly to an article of interest or similar resource.  Links are usually colored differently and may be underlined.  Russ and I define different types of hyperlinks and how they affect SEO.  Listen to this episode about using hyperlinks, backlinks and anchor text.  Enjoy! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

How do you become a guest blogger?  In this episode Russ and I talk about strategies to increase your opportunity to create quality backlinks to your website by guest blogging.  You want to send a personal request the the webmaster to become a guest author, but only after doing a little research.  We make some suggestions how to do this and make your offer as irresistible as possible.  Enjoy! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social