Russ And Randy Podcast | Healthcare's Prescription For Web & Social

Russ and I share a few ways to increase your website traffic and improve SEO.  As a healthcare authority, participate on others' forums, bulletin boards, chat rooms, blogs, etc.  By doing so, you expose yourself to new networks, online communities and followers.   Guest blogging, HARO and patient bulletin boards are several ways you can improve traffic to your website.  Utilizing these simple methods can create quality backlinks to your site - a powerful way to improve your SEO.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Use images to enhance the readability and increase the shares of your website articles.  Images invite your reader to click, open and read your article.  Images make your article more likely to be shared.  Listen for our favorite sites to obtain "legal" images cheaply and how to best optimize them.  Enjoy. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Russ and I talk about the advantages of starting a personal website or landing page if you are in any type of group practice situation.  Starting your own website can help you spread your individual brand, market both yourself and the practice and allow you to "stand out" from similar specialists in your group.  Best of all, whatever SEO and web rankings you build...move with you should you ever leave!  We also talk about why med students, interns, residents and fellow should start their sites now! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

When do you need to use encrypted messaging (text or email) when communicating with your patients?  Encrypted messaging is mandated by HIPAA when protected health information (PHI) is involved but is NOT required in your email newsletters and such regarding general educational material.  Russ and I are NOT attorneys and are not offering advice in this episode, but we do highlight some potential pitfalls when considering HIPAA compliant message encryption with your patients.  Enjoy.  Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

There are so many ways to message each other.  There is email, Twitter, Facebook messaging, etc.  Almost every social media platform allows direct messaging with one another.  Email, however, has proven to be tried and true.  Social medial platforms may come and go, but email has been steadfast for several decades.  Why?  Russ and I talk about the reasons why you should continue to use email to reach out to your followers and not worry about the latest "fad" of communication.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Choosing a domain name for your website can be a little tricky.  There are a few concepts that Russ and I share with you to help get your new website ranking as fast as possible.  Consider using keywords, the words your next patient might be using to find you, in your URL is a great start.  What goods or services do you provide?  Where are you located?  Selecting the right domain name can get your SEO off to a great start! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Managing just one social media account can become tricky and cumbersome, especially when trying to keep an active website up to date.  We share some tips, suggest plugins and review two platforms which allow you to efficiently manage multiple social media accounts at the same time.  Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Our podcast on healthcare and medical Internet marketing is now one year old!  Russ and I officially started publishing August, 2016 to iTunes.  This episode tells why we started, why it took so long to get started and, more importantly, what we have each learned from the process.  We have both "how to" recommendations and share a little self criticism. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

LinkedIn and Doximity are two very popular social media platforms in the healthcare industry.  Unlike most social media platforms you may choose to use, these particular platforms are geared toward professionals;  business professionals and healthcare providers.  Use of LinkedIn may benefit you in other ways than attracting patients.  We are curious how many of you are using Doximity and for what purpose? Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Search engines rank individual web pages, not websites.  Some of your web pages of your website may rank well, others may not.  To insure your pages are ranking as high as possible, make sure to optimize each individual page.  This is particularly true when crafting your "About" pages.  Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Russ interviews Bryan Vartabedian, M.D., a pediatric gastroenterologist who is was an early adopter of the digital world.  He is a renowned expert on social media, technology and the future of medicine.  Interestingly, Dr. Vartabedian built his digital footprint to help his colleagues, not patients, learn how to use the Internet.  Listen how the creator of 33charts.com has successfully used the Internet to improve professional and business opportunities in contrast to simply building his practice.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Want to start a podcast?  There are several reasons why you might want to use a podcast to extend your digital reach, that is, to reach a larger audience.  A podcast is very easy to start, inexpensive and is the fastest growing digital medium.  More and more people of all generations listen to podcasts every day...in their car and through their earbuds!  Here's why we recommend starting a podcast and how we (Russ and Randy) have done it! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social  

This the last of 4 episodes concerning plugins.  Russ and I review a few of our "must have" plugins to add specific functions to your website.  Every website should have the option to "opt in" and become a subscriber.  Patients interested in making an appointment must be able to "contact" you.  If you are a website owner and want to engage your audience (you should), you'll want a way to enable comments on your site. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social  

Download speed is a huge SEO variable.  Here are plugins you can use to make your website faster and improve your SEO and rankings.  Content delivery network (CDN) and caching plugins improve your download speed and so do plugins which optimize file size for downloads.  Don't worry, you don't have to understand CDN or cache to take advantage of these plugins.  Download speed is a huge SEO variable.  There is just one SEO plugin we recommend (can you guess?) and so , too for linking your website with Google Analytics.  This is our 3rd of 4 episodes on WordPress plugins. Russ and Randy #healthcarepodcast  

Any website can get hacked.  There are 3 facets of website security:  backing up your website, thwarting hackers (unauthorized use) and repairing hacked files. Restoring a hacked website can take weeks compared to a single click if you have a backup.  It should be your priority. We also discuss our favorite security plugins to keep your site safe from hackers by preventing unauthorized access, blocking entire countries from accessing your site and scanning for malware. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social   .  

Here is another reason every website should be built on Wordpress.org.  Wordpress.org offers the largest library of plugins available to customize and add functionality to your healthcare website.  Plugins can enhance your website by allowing customized design, navigation and features.  Want an email opt-in?  There's a plugin for that.  Want added security?  Upload the plugin.  Most are free and many offer "premium" upgrades.  Here are a few of our personal favorites.  Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social  

Ever consider telling a story?  Your story can be your brand, your culture and why you do what you do.  A story can even be a clinical case.  Russ and I talk about the merits of a story and share some examples of how to use a story on your website or other platform.  Large corporations or small medical offices can benefit by use of the "story."  Stories are more memorable and easier to share and the best stories are authentic and transparent.  Stories are an easy way to share your content and message.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social  

Russ and I recently talked about repurposing (or recycling) your website content.  One easy way to repurpose content is by creating a screencapture video.  We talk about some easy tools to help you get started.  If you already own and computer or laptop, chances are you may already have all the tools you need.  Creating video of content (e.g. Power Point) you have already created is a great first step to repurposing and familiarizing yourself with a new medium.  We give some tips and recommend a few programs along the way!   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Repurposing your content or using different platforms to recycle existing content makes you more efficient, gains more followers and widens your appeal.  Repurposing is not the same as "copy and paste," but rather, means that you create similar content of the same subject, but on different platforms (e.g. audio, video, etc.) Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

Your online reputation if vital to your practice.  It's imperative that you are aware of reviews and comments about your practice and yourself.  There are dozens of places which comprise your digital reputation, but how do you find them all?  Here are a some easy ways to automatically monitor the Internet and review sites to keep track of your reputation.   Russ and Randy Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social