Shopportunity!

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. For millions of us, the sizzle of a daily...

Chaos Monkeys

INSTANT NEW YORK TIMES BESTSELLER “Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book —...

Project Management For Dummies

The tools you need for successful project managementIn today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are...

Focus

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of...

22 Immutable Laws of Branding

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way...

The 22 Immutable Laws of Marketing

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of...

Inside the Tornado

"Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm...

The 22 Immutable Laws of Branding

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22...

The 11 Immutable Laws of Internet Branding

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the...

The 22 Immutable Laws of Marketing

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately...

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