Peter Lorimer Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. The essence of relevancy involves staying apprised of the current happenings. Meaning, you have to know what's going on all the time. It takes daily work--we should always be evolving and changing. Because, if we aren't moving forward--we're moving backward. To stay relevant, you should constantly be working to know every piece of your craft. Learn and dive all in with it. Next, ACT. Don't react. People hire you for your value-add, and as a real estate agent, a big piece of that is predicting. Take control of your marketing. If you aren't spending money online, carving out your digital identity - it's a matter of time before you become irrelevant. Ultimately, it's about getting in front of people. And creating content for others about you gives them context when they actually do m

Your first two years in real estate are going to be awful. You're going to be full of doubt and fear. And every time you pick yourself back up, you'll get punched back down. For at least a year. For twelve months, expect to get knocked down. Which is why I always recommend that aspiring new agents stash at least a year's worth of living expenses away before jumping in. You'll likely eat ramen noodles for an entire year. I did. Nevertheless, you have to make it 12 months before quitting. It's a benchmark. I've seen it happen time and time again - agents want to quit so badly, and right around that year mark, they land their first deal. You will hear a lot of negativity - namely from yourself. Block it out. Expect the negativity to become fainter, and get prepared for doubt to show up. But don't give up. Because at 12 months, the seeds that you planted for a year begin to turn into sprouts and grow. And then you have a client base to nurture. Don't lose faith. To get yourself through that dark first year,

You can reset your mind every. single. day. And it starts with gratitude. I'm a chronic optimist. Of course, darkness comes. That's why this is a skill. My early days of sobriety taught me to have gratitude. To love and be grateful for what's in front of me. Because life is full of surprises, some days start on a negative foot. So this next tip will give you the tools and mindset you need to power through that doom and gloom that happens from time to time. Start your day with writing down 10 things you are grateful for. This will reset your mind. The fact that you woke up in the United States of America will give you a handful of items right off the bat. We work as hard as we can, going in one direction with patience and energy and gratitude. It's a choice. It doesn't always come easy. And the reality is, you'll have adversity. Moments will be scary. But remember this: adversity is the cornerstone of success. If it were easy, everyone would do it. Starting out in real estate is grueling. When my wife an

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. I love digital. But I'm about to bust out something analog. Let's dive into how I set intentions. I've tried every note-taking app that exists, but honestly, what works for me is (drumroll, please) a pen and paper. I can keep a lot in my head, but it's incredibly powerful to write something down. Before becoming a real estate agent, I wrote down my goals. They were lofty goals, such as becoming the number one real estate agent in my area, getting married, etc. I lost the book. Several years later, we found it and lo and behold, I'd met almost all of them. Grab your notebook and pen, write down how many transactions you want to do, how much money you want to make, your health goals, your travel goals, etc., etc. If you can't handle something as archaic as pen and paper, I love Tre

You can always count on this: things change. There's nothing to fear. We are no longer at the mercy of traditional ways to get our business discovered. Outbound engagement is your tool for staying on top. It's no secret that I prefer video, but there are plenty of other formats to get yourself in front of your tribe. If you don't love being in front of the camera, get behind it. Create vlogs and documentaries that give your audience a 360-degree view of who you are. Love to write? Don't forget blogs. Love to talk? Maybe podcasts are your thing. Either way, you have to start showing people who you are, because commonalities create connections (read: running towards your tribe). Vanilla is pervasive, especially in corporate industries. That's okay, though. That means we can stand out; more business for us. Don't have the numbers you want? Grind. Get up early and work late. And rest in this... it'll all change soon.     Golden Nuggets From This Episode:     [03:33] “proactive agents or proactive bus

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. Stay in action and stay in execution. How do I do this? Admittedly, blindly. I do the next thing on my list. Rinse, wash, repeat. Don't overthink it. Don't let opinions get in the way. Speaking of opinions, when dealing with clients, remove ALL opinion of the other person. Remove the hierarchy and treat everyone the same. In sales, it's one's natural instinct to think about how much you'll get from someone and in turn, that affects your opinion of them. Don't do this. You never know what's going to happen, and your service to someone else should never be affected by the potential dollar amount you hope to receive in return. And here's the key (to all business, IMHO): stay out of expectations. Remove all of them. Get your mind right and show up--that's the meat of it. Don't get c

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. It's a medical fact that we only use about 5% of our brains. All we need to see is what's right in front of us and have faith we will make it the rest of the way. A lot of people look for certainty. For me, the greatest decisions I've made in my life were based on faith and intuition (and my streetwise gut). We must learn to trust our intuition. Base your intuition on your gut (not your head). Your head will talk you out of things and introduce fear. Your intuition will take you places you've never been before. It may just be less about certainty, and more about intuition. The more I learn, the less I know. Let's go. Here's this week's episode of The Creative Entrepreneur.   Golden Nuggets From This Episode:   [05:39] “we intuitively can figure out what's going on”    [06:

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. When the Internet started to become more prevalent, there was an avalanche of information. There still is, every day. How do you make yourself and your brand "sticky"? It starts with Personal Brand Mission Control (your new name for your website). Here's how to do it: Step 1: Build a website that stands out. I tried several platforms and LOVE Squarespace. You get to be in control. Step 2: Create and push out content on social platforms and let the original content live on your website. Create content that is valuable and engaging. Give it all away. Make yourself invaluable. Step 3: Use Facebook Pixel to collect information from your website visitors and then gently market to those visitors. That's how PLG Estates has grown. I work hard, I keep my head out of expectations, and try

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.   There's ALWAYS going to be someone who does more business than you. The toxic comparison starts when you begin to compare yourself and think, "I'll never be there, why should I even try?" Smash toxic comparisons. When I was a new agent, I struggled. I didn't make a penny for almost a year. Some of the best advice I received during that time was to nurture the people that trust me and do not compare. Focus on and nurture the basket of eggs you have (and don't worry about those you don't). Along with stopping comparisons in their tracks and nurturing what's in front of you, I implore you to work. Results are directly related to the amount of work we put in. For every hour you work successfully in your twenties and thirties, you multiply later in life. Let's smash those toxic comp

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.   The future belongs to the brave. Change can sometimes bring fear. Fear can penetrate our belief structures and we can succumb to letting it take the wheel. And we crash. When Richard Branson launched Virgin Airways, the bank declined funding for the business on Friday night before everything was launching on Monday. What'd he do? Called other industry leaders to find funding. He said if he figured it out - great. If not - what's next? Fear wasn't part of the equation. I go over several other amazing examples of leaders who faced rejection and failures (some 5000x), who were okay with failing and saw wonderful success. "Success is being able to try one more time." - Thomas Edison How do we apply this to real estate? Now's not the time for conservative behavior and old techniqu

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.   I'm obsessed with efficiency. I want to squeeze every drop out of every day, and it essentially comes down to two words: action and reaction. Tailors waste approximately 15% of their fabric. Let's apply that to real estate. If you're wasting 15% of your time (and honestly, I believe some agents are wasting more), that equates to 6 weeks a year. When working towards productivity, the demons lie in "what next?". It means you're reacting to your day. Make 8 hours a day seem like 16 and stop reacting to your day by calendaring and squeezing every bit of juice out it. For instance, I Uber everywhere. That costs me 1k/month, and while I'm Ubering, I work. I make back what I've spent in multiples. There are so many creative ways to squeeze time out of your day. If you do the things I

Zillow's entrance into brokering could have a big effect on us as realtors. But it doesn't have to. If you're paying Zillow (and other similar sites + apps) to bring you leads, you'll become more dependent on them as they grow more powerful, AND you'll keep giving away those precious margins. There's a better way, and I go over it all in this podcast. Facebook and Instagram are the two most underutilized platforms for building trust and nurturing leads that exist. And they're cheap. I take my geographic and demographic social media strategies and break them down for you in steps. These are the things that, if you don't start doing them now, you'll look back in a year or two and wish you had. Let's simplify it a bit: we don't sell houses. We do, but it's not the number one thing we sell. We sell empathy. If they trust you, they'll choose you over anyone else. Social media is not something you "get to", double/triple down on this and watch it work. Let's do it. Here's this week's episode of the Creative En

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. This podcast is all about how to become a ninja real estate agent (or really just how to kick ass at anything you do). First, let's clear the air. All those experts you see out there--they did not "wake up like this." It takes hard work and time. If I'm going to fail, I'd rather work my hardest and know I gave it my all and THEN fail. To become successful in anything, it boils down to the following three things. Discovery: LEARN, research, find new techniques, and get inspired. Effort: You've learned the techniques, and you're inspired. Now what? You put your own stamp on it. You find something you like and you try it out in your own way. Trial and error. Ability: Become a master of your craft. Spend one hour each day (yes, even weekends) outside of your workday, learning and gr

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. How did PLG Estates get to where we are today? Well, I got it wrong - a lot. Here's the thing. I see a lot of people paralyzed with the fear of making the wrong choice, so they sit in the middle. Me? When I get that little flutter in my stomach regarding a decision (AKA instinct), I run QUICKLY. I'd rather run 1000 miles an hour towards a brick wall and hit it than stay stagnant. Because then I know I can cross that direction off the list. Once you start running, don't stop. Work 10 hours a day building this thing. Never switch off. If you're putting in 50 solid hours/week towards your goal, you're going to make a dent. Momentum begets success begets momentum. Let's get into it, friends. Here's this week's episode of The Creative Entrepreneur.   Golden Nuggets from this episode:

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates.   It happens to all of us from time to time. That feeling of overwhelm when we think about all the things we have to do. It goes like this. You wake up on a Monday morning and you think, "Not again! I can't do this all over again!" Immobilized. But the truth is, we are only in control of what we can do. I break my day down into one-hour chunks. How do you consume an elephant? One bite at a time. Hard work beats talent when talent doesn't work hard. When I was a new agent, I had no talent in real estate. None. BUT, I worked my ass off. Run as hard as you can at your career, every waking moment, for 12 months. Explore every lead, every way you can be of service. THEN, you can make an educated decision on how far you've come. Alright, let's go. Here's this week’s episode of The Cr

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. I remember sitting in my little house, and I was watching the Blockbuster Movie Awards. As I was watching the show, a package containing a DVD from my brand new Netflix subscription was placed under my door. Blockbuster and other companies like RadioShack and Toys R Us are in trouble/bankrupt. Why? They remained static; they didn't shift strategies when the world around began to change. When we are having success and we feel like our strategies are going in the right direction, it feels fantastic. The dangerous part--the Blockbuster effect--is when we trust that it's working now and will always work. For instance, Blockbuster seemed untouchable. They never got into streaming; I suspect they thought "This has worked for 10 years, let's just get through this." The world has moved aro

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. In this podcast I cover all things Instagram. While 20 minutes isn't quite long enough to get into everything there is (I could talk about this stuff all day), I do believe I cover quite a bit of useful information in this one! Today, Instagram is not simply about having a curated lifestyle feed (although that is definitely still relevant). It's a sophisticated way for us to connect with our clients, and we'd be remiss to not recognize that or utilize these amazing features. There are tons of apps that can help you use Instagram effectively, such as Iconosquare, Sprout Social, and Hootsuite (to name a few). Also, within the Instagram app itself, there's some really powerful data. From collections to insights, there's so much you can do to prospect and determine what makes a powerfu

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. When I was a little boy in England, my father said, "If you can find a job that you like, you are going to be happier than 98% of the population." Here's what I see happening over and over again with young real estate agents and young men and women in other careers - they become miserable under the pressure to succeed; they become slaves to their careers and lifestyles. Why? Because they're rooted in the results. Friends, we can't control the outcome. The secret is learning to be happy, whatever the outcome. The ONLY thing you have control over is your actions. There's freedom in this. It's about waking up every single day, busting our asses, and staying out of the results. Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.   Golden Nuggets fr

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Pete Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. The real estate world has changed and continues to change today. How do you keep up? In this podcast, I go over my top websites and tech tools that help me break through the competition. However, keep in mind.