Arthur W. Page Society

Informações:

Sinopsis

The New CCO podcast offers a first-hand look at stories from Page Society member companies and how they engage stakeholders through digital platforms. The Arthur W. Page Society is the worlds premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

Episodios

  • Overhyped Tech

    22/05/2018 Duración: 14min

    We’re constantly bombarded by game-changing technologies but how can we separate the noise from the signal and make smart decisions about which ones are right for our enterprises? Leaders from eBay, ServiceNow and TrailRunner International weigh in.

  • Understanding Blockchain: Threat or Opportunity? - Part II

    14/05/2018 Duración: 29min

    This is part 2 of a series of podcasts exploring the question, "Is your organization future-proofed?" In this episode, world-renowned experts explain what blockchain means for CCOs specifically, and how best to capitalize on the massive change it will undoubtedly bring.

  • Understanding Blockchain: Threat or Opportunity? - Part I

    02/05/2018 Duración: 29min

    World-renowned experts break down blockchain, explore how it will disrupt business and the economy and why it might be one of the largest communications opportunities in the history of mankind. This is part I of a series of podcasts exploring the question, "Is your organization future-proofed?" Next week: what blockchain means for CCOs specifically, and how best to capitalize on the massive change it will undoubtedly bring.

  • The New CCO - Season Two Teaser

    01/05/2018 Duración: 01min

    The New CCO is back! From blockchain to social purpose and beyond, hosts Stacey Tank and Eliot Mizrachi explore the potential pitfalls and opportunities of a rapidly shifting industry. Here's a sneak peek at what's coming in 2018.

  • Inside IBM’s Brand Transformation - Jon Iwata, IBM

    26/03/2018 Duración: 25min

    Jon Iwata, former Chief Brand Officer at IBM, speaks about his role, how he helped to shape the IBM of the 21st century, what it means to be a next-generation CCO and what’s in store for the future of our profession.

  • Raising Voices - Deirdre Latour, GE

    16/01/2018 Duración: 22min

    In our new episode of The New CCO podcast, Deirdre Latour takes listeners inside the communications function at GE.

  • How a Growing Philanthropy is Learning from The World of Campaigns - Brent Colburn

    13/12/2017 Duración: 20min

    Brent Colburn, a veteran communications and public affairs official joins Stacey Tank of Home Depot to discuss the galvanizing role digital engagement can play in politics and nonprofits.

  • It's Miller Time! - Pete Marino, MillerCoors

    26/06/2017 Duración: 17min

    Pete Marino, CCO at MillerCoors, joins Stacey Tank of Home Depot to discuss how the company’s digital platforms have helped the brand achieve greater transparency by providing accurate information to stakeholders, and to shape the narrative in a proactive way.

  • The Duck that Sells a Promise - Catherine Blades, Aflac

    13/04/2017 Duración: 15min

    Catherine Blades, CCO at Aflac, joins Stacey Tank of Home Depot to tell the story of how the company’s work in fighting pediatric cancer came about, and the #DuckPrints social campaign that continues to support it.

  • Stories of Valor - Corey duBrowa, Starbucks

    06/03/2017 Duración: 21min

    The New CCO offers a firsthand look at member stories related to engaging stakeholders through digital platforms. Our first episode features Home Depot CCO Stacey Tank interviewing Starbucks CCO Corey duBrowa about their Upstanders campaign. The two discuss the campaign beginning with its origination at a town hall-style meeting through its evolution into a rich storytelling platform highlighting individual "stories of valor" about people taking positive action in their communities.

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