Arthur W. Page Society

Deepfakes are media that take a person in an existing image, video or audio and replace them with someone else's likeness using artificial neural networks. The nefarious application of this technology is wide-ranging, and worse, it’s spreading. More than ever, we must equip our enterprises with safeguards against malicious actors who seek to damage corporate reputation and tarnish trust among stakeholders.  Professor Danielle Citron from the Boston University School of Law spoke at the Page Annual Conference to educate us about deepfakes, and we’re bringing you her lecture on this episode of The New CCO. Professor Citron is the vice president of the Cyber Civil Rights Initiative and an expert in online privacy. She discusses deepfakes’ rise to prominence, their proliferation, the ongoing battle to regulate them through legislation and the best ways for us to steel our organizations against attacks.  Special thanks to our podcast partners Morning Consult and Rivet Smart Audio for their support.

Purpose and values are often derided as corporate buzzwords or feel-good messaging. But for Franz Paasche, SVP of Corporate Affairs at PayPal, these foundational elements of corporate character are the lifeblood of the enterprise. They are what differentiates this financial disruptor from its peers.  On this episode of The New CCO, Paasche discusses PayPal’s purpose to democratize financial services. From remittances for small businesses to cash advances for furloughed government workers during the shutdown earlier this year, PayPal lives by its purpose and makes it real through action.  The company’s mission and values similarly inform its policy positions, some of which have played out on the national stage: as in the case of PayPal’s responses to North Carolina’s controversial “bathroom bill” and the Charlottesville episode. As Paasche notes, “If you have a clear sense of your mission and you have a clear sense of your values, then these are not political decisions, these are values-driven decisions.” Spec

How do you build an entirely new global customer base for a business that has remained domestic throughout its entire existence? That’s the challenge that faced Mitsubishi Heavy Industries CCO Dan Lochmann when he was tasked with burnishing the company’s brand globally by CEO Seiji Izumisawa. MHI is a $40 billion B2B business that builds all kinds of large-scale heavy machinery from wind turbines to jets to rockets. In order to identify prospects and target them as core brand stakeholders, Lochmann and his team use CommTech, the emerging field within communications that takes inspiration from MarTech. Leveraging an array of paid social, targeted placements, earned media, and thought leadership, all unified via data dashboards, Lochmann’s team opened the doors for MHI to build a global brand, generate leads and earn its longstanding domestic reputation as an engineering innovator abroad. On this edition of The New CCO, we feature Lochmann as he presents the MHI case on CommTech at the 2019 Page Annual Conferen

KPN is looking to the future of mobile networks and the digital infrastructure on which they will run. Recent CEO Maximo Ibarra discusses how the company is preparing for what he calls a new world of “immersive connectivity.”  Ibarra discusses the future of interpersonal communication, starting with the next era of screens and the new features they will provide. He also dives into the emerging field of neurotechnology and brain-machine interfaces, such as Elon Musk’s Neuralink. Ultimately, Ibarra describes how the company itself is transforming to meet the needs of a rapidly changing and perpetually disrupted industry.  This podcast is adapted from a session led by Becky Edwards, CCO at Schneider Electric, at the Page International Exchange held this summer.  Thank you for listening! If you like what you hear, subscribe on iTunes, Google Play, Spotify, or wherever you get your podcasts.  Special thanks go to Morning Consult and Rivet Smart Audio for making this season of The New CCO possible.

On this episode, we take you inside our new research report, The CCO as Pacesetter, with the research leaders: Roger Bolton, Aedhmar Hynes and Jon Iwata.  Together they visited nearly 30 countries, speaking to over 200 senior communications leaders. Those conversations shaped a new perspective on how and why the role of the CCO is at a pivotal moment. Above all, the CCO is a crucial leader in enterprise transformation, which is in many cases an existential proposition for their companies.  Through our research, we introduce a new wrinkle to traditional stakeholder engagement models through CommTech. We also focus on three key dimensions of Corporate Character the CCO can use as a lever within the C-Suite: corporate brand stewardship, corporate culture and societal value creation.  We also explain how we will translate the new research into digestible, easy-to-learn formats, starting with Progression Paths.  Thank you for listening! If you like what you hear, subscribe on iTunes, Google Play, Spotify, or where

On this edition of The New CCO, we invite Bill Heyman, Founder & CEO of Heyman Associates, and Jennifer Doidge, Executive Search & Assessment Consultant with Russell Reynolds, to discuss hiring for the CCO role and how it is evolving.  The two leaders of premier executive search firms give us a window into the search process: what CEOs are looking for in a CCO and how the relationship differs from other C-suite functions.  Thank you for listening! If you like what you hear, subscribe on iTunes, Google Play, Spotify, or wherever you get your podcasts.  Special thanks go to Morning Consult and Rivet Smart Audio for making this season of The New CCO possible.

Last week, Harold Burson announced he will return to his childhood home of Memphis, TN, after seven decades of living in New York while leading one of the world’s largest and most successful PR agencies. At 98 years young, Harold is a larger-than-life icon of public relations - he’s the Founding Chairman of Burson-Marsteller, a predecessor firm to Burson Cohn & Wolfe - and, to this day, imparts visionary wisdom regarding the industry and its future. On this edition of The New CCO, we revisit a conversation from the 2018 Page Spring Seminar between Harold and Becky Edwards, now the CCO at Schneider Electric, who was then with the International Olympic Committee. Harold explains why he’s bullish on the future of the communications, his roundabout path into the profession, and how the digital era has and will continue to reshape it. Thank you for listening! If you like what you hear, subscribe on iTunes, Google Play, Spotify, or wherever you get your podcasts. Special thanks go to Morning Consult and Rive

On this edition of The New CCO, we bring you our conversation with General Motors CCO Tony Cervone from the 2019 Page Spring Seminar. Interviewed by former IBM Chief Brand Officer and SVP Jon Iwata, Tony discusses the brand transformation effort he’s leading at GM alongside CEO Mary Barra. Facing disruption from new players such as Lyft, Uber, and Tesla, GM has had to rethink everything from its business model to its role in society. Tony has led the redefinition of the enterprise, starting with its brand and culture. He, along with GM’s senior leadership team, developed a new aspirational goal for the company - Zero Crashes, Zero Emissions, and Zero Congestion - which now serves as its north star. Tony details how he leverages his responsibility for the corporate brand to influence other parts of the business in ways that bring that brand to life. He also explains the emerging field of CommTech and how he’s used data and new technology systems to reach the stakeholders that matter most.

In the past, Communications was largely media relations and speechwriting. While technology has helped make our function more strategic and impactful, we are on the cusp of a major transformation of how it works - what our teams look like, the roles it includes, the skills it requires, and the ways it operates. On this edition of The New CCO, we discuss the emerging notion of CommTech with one of its pioneers, Daniel Jörg, Head of Digital Marketing & Research at Farner Consulting in Zurich. Daniel has spent the last 20 years taking the Communications function through a period of technological experimentation that has resulted in what he views as the function of the future. He walks us through his journey, what he’s learned along the way, and how his team is blending new tech with new ways of working to drive real business outcomes.

Enterprises face severe disruption, whether via technology, business model, new competition, etc. Indeed, in order to keep up, organizations must answer fundamental questions about the nature of their business, starting with their people. “What kind of culture do we need to compete in our industry? What does it look like, feel like, sound like? What are the base skills our people possess? Where do they come from?” These are some of the questions Reggie Walker, Chief Commercial Officer at PwC, has wrestled with while helping to lead the enterprise's communications function over the past three years. He’s also helped spur a critical organization-wide effort around digital upskilling to better align PwC’s people with its business strategy. He’s also unified the Communications, Sales and Marketing functions, streamlining an operation that was once disparate entities. On this episode, we’ll learn more about each of these initiatives from Reggie and how they ladder up to a new kind of CCO role that’s swiftly changi

With AI & automation poised to change the very nature of work, we welcome Alan Marks, CCO at ServiceNow, to join us for a discussion on his vision of the 21st-century office. He describes the consumerization of work, what automation really means for the future economy, and why establishing meaningful purpose and culture within the enterprise is more important than ever.  Thank you for listening! Please subscribe to make sure you don't miss an episode. Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

At this year's Annual Conference, Page welcomed to the stage Paul Argenti, Professor of Corporate Communications at Dartmouth College's Tuck School of Business. Paul led a session titled, "If, When, and How to Engage." The session strove to answer the basic question: What's the playbook for companies as they weight the risk & reward of engaging around social issues? Paul welcomed to the stage Linda Rutherford, SVP and CCO at Southwest Airlines. Linda presented the "traffic light model" she and her team developed to streamline the decision-making process around engagement. On this episode of The New CCO, you'll hear from both Paul and Linda, as they present their frameworks for engagement. Thank you for listening! Please subscribe to make sure you don't miss an episode. You will find us on iTunes, Google Play, Spotify and Stitcher. Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

On this edition of The New CCO, we welcome Southwest Airlines SVP & CCO Linda Rutherford to tell the fateful story of Flight 1380 and April 17, 2018. She takes us through the minutiae of that day, from first learning the breathtaking circumstances surrounding the airline's lone passenger fatality in company history, to the heroic actions of the plane's crew. She details how her communications function played a role in shaping national dialogue in the wake of the tragedy, and why Southwest Airlines was uniquely equipped to emerge from the tragedy with brand intact. Thank you for listening! Please subscribe to make sure you don't miss an episode. You will find us on iTunes, Google Play, Spotify, Soundcloud, and Stitcher. Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

At this year's Annual Conference, Page welcomed to the stage Carlos Brito, CEO of Anheuser-Busch InBev. Brito, one of the consensus most admired CEOs in the world, described how AB InBev transformed from a profit-driven company to a well-rounded, societally influential, and community-building organization. He discussed AB InBev's award-winning #NoExcuse campaign and its sustained push to conquer the issue of domestic violence. He also touches on InBev's partnership with Water.org and social value proposition at-large. Brito was interviewed by William Lewis, CEO of Dow Jones and Publisher of The Wall Street Journal. Thank you for listening! Please subscribe to make sure you don't miss an episode. You will find us on iTunes, Google Play, Spotify, Soundcloud, and Stitcher. Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

At this year’s Annual Conference, Page welcomed four students from Marjory Stoneman Douglas and the March For Our Lives movement: Sari Kaufman, Casey Sherman, Delaney Tarr and Sofie Whitney. Each described her journey from tragedy to activism, urging our membership to take part in the cause and establish voting incentives for both their employees and external stakeholders alike. This edition of The New CCO podcast features the discussion with those students. Thank you for listening! Please be sure to subscribe to make sure you don't miss an episode on iTunes or Google Play. Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

On this edition of The New CCO, we welcome Joe Carberry, SVP and Head of Communications at Charles Schwab. Joe explains how Schwab expresses its unique differentiating identity within the financial sector, from building a strong culture to realizing the firm's corporate purpose. Joe also discusses how he and his team have adopted Agile methodology, borrowing from the tech community, as well as Schwab's Main Street roots. Thank you for listening! Please be sure to subscribe to make sure you don't miss an episode: iTunes: itunes.apple.com/us/podcast/page-…d1212422149?mt=2 Google Play: playmusic.app.goo.gl/?ibi=com.googl…o-pr-mu-pod-16 Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

On this edition of The New CCO, we speak with Aedhmar Hynes, CEO of Text100 and Chair of Page. She explains the recent Page rebrand, why it was essential to move the organization forward and the opportunities we hope to create through the new Page. Thank you for listening! Please be sure to subscribe to make sure you don't miss an episode: iTunes: itunes.apple.com/us/podcast/arthu…d1212422149?mt=2 Google Play: playmusic.app.goo.gl/?ibi=com.googl…o-pr-mu-pod-16 Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

On this edition of The New CCO, we speak with Melissa Selcher, LinkedIn's Vice President for Brand, Communications, and Social Impact. She describes the critical role the Communications function plays in the social giant's operations, from crisis prevention and response to content curation and production. 3:28 - Privacy and the impact of the Cambridge Analytica scandal 6:10 - The CCO as an Integrator across the enterprise 9:04 - Social platforms as publishing companies 12:19 - The social value of social media 16:13 - On brand and reputation, and managing both 17:06 - The future of the Communications function Thank you for listening! Please be sure to subscribe to make sure you don't miss an episode: iTunes: itunes.apple.com/us/podcast/arthu…d1212422149?mt=2 Google Play: playmusic.app.goo.gl/?ibi=com.googl…o-pr-mu-pod-16 Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

Jin Montesano, Chief Public Affairs Officer of LIXIL, a global housing and building company discusses social purpose with Eliot Mizrachi. She talks about the inherent social value the company creates and how it is a unifying force that gives meaning to the work of more than 70K employees across the globe.

This is the final episode in our three-part series about the technologies fundamentally changing the way we communicate. Last week, we discussed the technologies reshaping culture. This time, we're examining the technologies transcending culture and reshaping the workplace. We revisit our panelists at this year's Page Spring Seminar: Alan Marks (Service Now, moderator), Dave Wright (Service Now), Lulu Cheng Meservey (TrailRunner International), and R.J. Pittman (eBay). Special thanks to The Home Depot and Rivet Smart Audio for their help in producing this podcast.