Arthur W. Page Society
Inside IBM’s Brand Transformation - Jon Iwata, IBM
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:25:47
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Sinopsis
Jon Iwata, former Chief Brand Officer at IBM, speaks about his role, how he helped to shape the IBM of the 21st century, what it means to be a next-generation CCO and what’s in store for the future of our profession.
